Position Overview:- Our client is seeking a Growth Marketing Manager to help shape how new customers discover, adopt, and grow within our client's ecosystem. This is an individual contributor contract role on our client's Product Growth team, dedicated to a strategic initiative focused on very-small-business (VSB) and SMB customers who need a low-friction, fast-to-learn entry point. Your mandate is to get the digital experience and the offer properly calibrated to what these customers actually need and expect — delivering value first, and guiding customers toward the right adjacent products and points of value across our client's portfolio as their needs grow. You will apply a scientist's mindset to growth: forming hypotheses, running structured experiments, interpreting behavioral data, and scaling what works. They are starting with the trial and onboarding funnel, but the larger effort is reshaping AutoCAD Web into a true front door — low barrier to entry, genuinely useful on day one, and able to route customers to the offerings that fit them. This role requires fluency in AI-powered workflows. You will be expected to use AI to increase experimentation velocity, streamline analysis, improve personalization, and build operational leverage — including designing automated workflows and building or managing AI agents that support growth initiatives. You will succeed here by operating through influence, not authority. This team has no dedicated engineering; you will move Product, Analytics, and platform/engineering partners toward shared outcomes without owning their roadmaps. It’s essential you’re comfortable earning alignment across teams you don't control. This is a high-ownership role for someone who thrives in ambiguity, treats AI as a force multiplier, and can deliver quality execution from day one under an ambitious timeline.
What You'll Do: • Own the new customer's early experience — from first touch through activation and the first moments of realized value — and calibrate it to the needs and expectations of VSB/SMB customers new to the client. • Design and run rapid experimentation across the trial funnel, onboarding, in-product guidance, and lifecycle touchpoints, starting with the AutoCAD Web entry point • Translate product usage and behavioral signals into prioritized growth hypotheses and test plans • Help shape how AutoCAD Web guides customers toward relevant adjacent client offerings and points of value as their needs expand • Partner with Product and Analytics to identify high-intent engagement signals and strengthen the Product Qualified Lead (PQL) motion for this segment • Analyze experiment results and funnel performance to produce actionable insight and inform investment decisions • Partner with Analytics to build dashboards and reporting that track activation, conversion, expansion, and retention for this segment • Quantify opportunity size and expected impact to prioritize the right work • Use AI-powered tools and workflows to improve experimentation velocity, personalization, and operational efficiency • Drive cross-functional growth initiatives end-to-end — securing alignment and accountability across teams you influence but don't own
What We're Looking For: • A track record of running structured experimentation programs (A/B, multivariate, rapid-test frameworks) with real hypotheses, metrics, and outcomes you can speak to concretely • Growth marketing experience where you owned funnel outcomes — not demand generation, campaign management, or top-of-funnel lead volume as the primary measure of success • Strong analytical instincts and fluency using behavioral and performance data to make decisions • Demonstrated ability to work cross-functionally with Product, Analytics, and engineering partners, and to make progress without formal authority over them • Working fluency with product-led growth (PLG) principles and lifecycle strategy • Hands-on comfort using AI tools to accelerate analysis, content, and workflow • Strong project management and clear communication
Nice to Have: • Experience driving growth in SMB or self-serve SaaS • Familiarity with a Product Qualified Lead (PQL) motion • Hands-on experience with product analytics and experimentation platforms • Experience with marketing automation, segmentation, and personalization • Background in B2B SaaS, digital commerce, or subscription models
Tools You'll Work With: The environment includes product analytics and experimentation tooling (e.g., Pendo), customer data and segmentation via Segment, marketing automation via Marketo, and AI agent tooling via Relevance AI.
How to Apply: To help us move quickly and to see how you think, please include a short written response (max 300 words) to the following, in addition to your resume: Pick one point in a new-user trial funnel for a self-serve product. State a hypothesis for improving activation, the single metric you'd move, and how you'd structure the experiment to test it. Applications without this response will not be reviewed. We read for specificity and sound experimental reasoning, not polish.
Applicant Notices & Disclaimers
For information on benefits, equal opportunity employment, and location-specific applicant notices, click here
At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws.This position's pay range is $72.00/hr - $75.85/hr.
