Role Overview Every month, more than 200 million businesses use the cleint technologies to connect with billions of people — and we're entering a new era where AI in combination with the client's messaging platforms, can fundamentally transform how those businesses market, sell, and support customers. The client is building an enterprise-grade offering that combines business messaging solutions with cutting-edge generative AI, targeting a $180B+ addressable market across the world's largest enterprises.
The Enterprise Paid Media Channel Manager owns the roadmap, technical health, and performance of the client's paid media channels for Enterprise Marketing. Scope covers paid social, search, and programmatic, with portfolio management across business lines.
This role sets the optimisation agenda, governs how channels are built and measured, and owns the calendar and resourcing other teams plan against. It works end to end with martech and operations, manages agency/vendor delivery, and brings paid social into closer alignment with organic, website, and search.
Owned a media calendar and managed timelines/resourcing across concurrent workstreams and multiple stakeholder groups.
Designed and run a structured testing roadmap with defined success criteria.
Hands-on work with martech and marketing operations on integrations, data flow, and system adoption.
Managed agency/vendor delivery against a defined roadmap and quality bar.
Strong organisation and written communication: can produce a channel plan, a prioritisation rationale, and a readout leadership can act on.
Comfortable with ambiguity and rapid change in an organisation building its enterprise GTM infrastructure in real time.
Preferred Qualifications
Enterprise B2B technology marketing: AI, cloud, SaaS, or platform solutions sold to business and technical buyers.
Managed a multi-product portfolio and allocated investment across competing priorities.
Integrated paid with organic, website, and search under a shared measurement framework.
Working knowledge of marketing automation and CRM, and how paid media data flows into them.
Established audience governance or taxonomy standards from scratch.
ABM media execution: account-list activation, working alongside an ABM program owner.
Tracked media budgets across multiple regions and currencies.
Operated in large, complex organisations where influence matters more than authority.
Applicant Notices & Disclaimers
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At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws.This position's pay range is $83.00/hr - $95.00/hr.
