Channel Strategy Specialist
Spectraforce
Toronto, Ontario
2 months ago
Job Description
Position Title: Channel Strategy Specialist
Duration: 12 months (Possibility of Extension/conversion into FTE)
Working Location: Toronto, ON (Hybrid model 4 days onsite - current 3 days onsite (12 days monthly) flexible)
Hours of Operation: 9-5
Position Overview:
The Channel Strategy Specialist works with the Manager, Channel Strategy, to manage the execution of the MarTech strategy with a focus on delivering standardized, relevant, and timely communications to our Collectors in support of our Partners, Program Marketing, and Rewards teams. The Channel Strategy Specialist seeks new ways to add value, consistently meeting and exceeding day-to-day Partner needs, and plays a key role in ensuring all projects are completed on time and on budget.
Responsibilities:
Nice to Haves:
At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $ 36.46/hr.
Duration: 12 months (Possibility of Extension/conversion into FTE)
Working Location: Toronto, ON (Hybrid model 4 days onsite - current 3 days onsite (12 days monthly) flexible)
Hours of Operation: 9-5
Position Overview:
The Channel Strategy Specialist works with the Manager, Channel Strategy, to manage the execution of the MarTech strategy with a focus on delivering standardized, relevant, and timely communications to our Collectors in support of our Partners, Program Marketing, and Rewards teams. The Channel Strategy Specialist seeks new ways to add value, consistently meeting and exceeding day-to-day Partner needs, and plays a key role in ensuring all projects are completed on time and on budget.
Responsibilities:
- Supports the development, implementation, and monitoring of campaigns & portfolio across Email, Social, Programmatic, Search, and owned marketing channels.
- Act as the primary stakeholder in media planning for AMRP and its Partners.
- Assists in the execution of multi-channel campaigns with key roles in targeting, optimization, and measurement.
- Partner with key internal Marketing stakeholders on automation of campaign orchestration.
- Work in partnership with Strategic Partnership, Partner Marketing, and Analytics team to track digital marketing performance and proactively develop customer marketing plans to make program impact.
- Collaborate with Partner Marketing, Strategic Partnerships, and Analytics & Insights team on end-to-end omnichannel measurement.
- 2-3 years of experience in media planning.
- Experience in digital marketing campaign management (Email, Web, Social, Programmatic, Search, AdTech, AdOperations), either directly in execution, strategy, or in media planning.
- Project management experience.
- Stakeholder management.
- Ability to articulate results/impact of efforts.
- Experience in monitoring campaign performance and optimizing when required.
- Analytical to help make data-driven decisions.
- Media planner, agency experience
Nice to Haves:
- Minimum 3 years of related work experience within marketing. Agency and/or Loyalty experience is an asset.
- Previous banking/FI experience.
- Credit card experience.
- Contact external vendors.
- High school
- Ability to create go-to-market strategies.
- Ability to communicate results.
Applicant Notices & Disclaimers
- For information on benefits, equal opportunity employment, and location-specific applicant notices, click here
At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $ 36.46/hr.