Job Title: Associate Manager, B2B Retention, Ads Marketing (CRM)
Location: Remote - US
Duration: 7 months Assignment 

Job Summary:
Duties/About the role:

• Our mission is to grow and empower local economies. By building intelligent, lastmile delivery technology for local cities, connects people with the local businesses they care about helping grow businesses and the communities that support those businesses.
• To help further that mission, the B2B Marketing team is responsible for helping Merchants find the right products and services to grow their businesses. We do this by building lasting relationships with our B2B audiences through personalized, scalable, crosschannel experiences that drive retention and engagement.
• We take pride in being the trusted advisor to our SMB Merchants, and the prominent Merchant advocate to our crossfunctional partners navigating them through every step of their journey and empowering them with the right, personalized resources, education, and suite of solutions to maximize their business, at scale.

About the Role:

• You will be responsible for creating communications and lifecycle programs to increase product adoption and activation of our Ads and Promotions product suite by our core merchant and advertising Partners.
• You will collaborate with key stakeholders of the Ads and Promotions business, Lifecycle Retention team, and Merchant Success teams to move key business metrics through the use of CRM channels email, push notifications, SMS, and inapp messaging.
• What Youll Do Create and execute CRM strategies to increase adoption and activation of Ads and Promo products throughout the Merchant lifecycle.
• Manage endtoend development and execution of email campaigns. Includes driving the creative review process, collaborating with designers and copywriters, identifying target audience segments and capturing feedback from multiple stakeholders.
• Establish a strong working relationship with cross functional stakeholders in our Marketing, Product, Operations, Analytics and Strategy teams. Analyze campaign results, develop benchmarks, and create and share regular performance reports.

Qualifications:

• 3 years experience in Retention Marketing, Email Marketing, Customer Engagement, or CRM Operations.
• B2B SaaS experience a plus not a must. Familiarity with CRM technology including ESPs Iterable experience is a plus, segmentation tools, and complex data structures and systems.
• Strong stakeholder management and interpersonal skills Can effectively communicate results of work to broader team and frequently provides recommended actions. Capable of using analytics tools Excel andor SQL relevant to day to day campaign execution.
• Experience with campaign experimentation e.g. AB, multivariate tests Extremely organized, dependable, selfmotivated ability to multitask.
• Bachelors degree or equivalent experience.

 

About Us: SPECTRAFORCE is one of the fastest-growing workforce solutions firms in the United States. As a diversity-owned business, we place human connection at the heart of everything we do, building strong relationships with both clients and candidates to fill roles successfully. Our teams in North and Central America and India serve more than 150 Fortune clients globally, leveraging custom AI technology to provide direct hire, executive search, nearshoring, offshoring, and project staffing solutions.
 
Benefits: SPECTRAFORCE offers ACA compliant health benefits as well as dental, vision, accident, critical illness, voluntary life, and hospital indemnity insurances to eligible employees. Additional benefits offered to eligible employees include commuter benefits, 401K plan with matching, and a referral bonus program. SPECTRAFORCE provides unpaid leave as well as paid sick leave when required by law.

Equal Opportunity Employer: SPECTRAFORCE is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, religion, color, sex, national origin, age, sexual orientation, gender identity, genetic information, disability or veteran status, or any other category protected by applicable federal, state, or local laws. Please contact Human Resources at LOA@spectraforce.com if you require reasonable accommodation.
 
California Applicant Notice: SPECTRAFORCE is committed to complying with the California Privacy Rights Act (“CPRA”) effective January 1, 2023; and all data privacy laws in the jurisdictions in which it recruits and hires employees. A Notice to California Job Applicants Regarding the Collection of Personal Information can be located on our website. Applicants with disabilities may access this notice in an alternative format by contacting NAHR@spectraforce.com.
 
LA County, CA Applicant Notice: If you are selected for this position with SPECTRAFORCE, your offer is contingent upon the satisfactory completion of several requirements, including but not limited to, a criminal background check. We consider qualified applicants with arrest or conviction records for employment in accordance with all local ordinances and state laws, including the Los Angeles County Fair Chance Ordinance for Employers (FCO) and the California Fair Chance Act (FCA). The background check assessment will consider whether a criminal history could reasonably have a direct, adverse impact on the job-related safety, security, trust, regulatory compliance, or suitability for this role. Such findings may result in withdrawal of a conditional job offer. 


At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $60.00/hr.