Title: Product Marketing Manager
 Location: Remote
Duration: 6 months

Description
The Client Marketing team drives preference and everyday usage for Client's products through full-channel marketing to drive cultural relevance and accelerate business results. We are seeking a Channel Marketing Manager (Contractor) to lead our emerging marketing channels, both in-product and off-platform, such as In-App, Creators, App Store Optimization, and more. This requires a capability to lead an effective cross-functional process for developing integrated marketing campaigns using analytical rigor, a good understanding of consumer and market dynamics, and the right mix of brand and product knowledge to deliver effective campaigns that break through. It will be critical that this person can unify teams around a strategic north star in a highly cross-functional and dynamic environment built to move fast.
 
The ideal candidate will have a multi-disciplinary background, including strategy, product marketing, project management, and analytical skills, and be passionate about working on products that connect people everyday. Excellent communication skills and comfort with ambiguity are a must.
 
Responsibilities

• Develop the strategy for how Client Marketing uses new and emerging channels (e.g., in-product channels, Creators, App Store surfaces) for bespoke campaigns and as part of larger 360 marketing efforts.
• Proactively engage with marketing and product stakeholders to identify relevant cultural moments that clients product proof points can pay off, and develop integrated marketing plans to capture demand.
• Develop campaign playbook to drive consistency across our channels, including learning agendas, strategic and creative principles, and working processes with marketing stakeholders.
• Manage agency partnerships that lead to big creative ideas and deliver creative assets, ensuring sufficient work-back plans for internal reviews, localization, and trafficking.
• Traffic all creative, mitigating issues, so campaigns launch on time and on strategy; Support large channel updates that ensure our channels are on brand.
• Work with engineering teams to unlock custom product solutions that make Clients campaigns more delightful for users.
• Own channel reporting and internal comms to socialize performance against goals.

 
Qualifications

• 7+ years of experience in managing and executing consumer marketing campaigns through a diverse channel/media mix that delivers measurable brand and product results.
• Understanding of consumers, with demonstrated experience using research and data to drive actionable insights to develop marketing strategies and plans.
• Demonstrated experience working with media and creative agencies.
• Experience in leading and communication with demonstrated talent at building collaborative partnerships with marketing and product partners.
• Experience managing multiple campaigns at the same time, and working with many different internal and external teams to ensure we are launching our program seamlessly, and to the highest impact.
• Experience in consumer technology category.

 

About Us: SPECTRAFORCE is one of the fastest-growing workforce solutions firms in the United States. As a diversity-owned business, we place human connection at the heart of everything we do, building strong relationships with both clients and candidates to fill roles successfully. Our teams in North and Central America and India serve more than 150 Fortune clients globally, leveraging custom AI technology to provide direct hire, executive search, nearshoring, offshoring, and project staffing solutions.
 
Benefits: SPECTRAFORCE offers ACA compliant health benefits as well as dental, vision, accident, critical illness, voluntary life, and hospital indemnity insurances to eligible employees. Additional benefits offered to eligible employees include commuter benefits, 401K plan with matching, and a referral bonus program. SPECTRAFORCE provides unpaid leave as well as paid sick leave when required by law.

Equal Opportunity Employer: SPECTRAFORCE is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, religion, color, sex, national origin, age, sexual orientation, gender identity, genetic information, disability or veteran status, or any other category protected by applicable federal, state, or local laws. Please contact Human Resources at LOA@spectraforce.com if you require reasonable accommodation.
 
California Applicant Notice: SPECTRAFORCE is committed to complying with the California Privacy Rights Act (“CPRA”) effective January 1, 2023; and all data privacy laws in the jurisdictions in which it recruits and hires employees. A Notice to California Job Applicants Regarding the Collection of Personal Information can be located on our website. Applicants with disabilities may access this notice in an alternative format by contacting NAHR@spectraforce.com.
 
LA County, CA Applicant Notice: If you are selected for this position with SPECTRAFORCE, your offer is contingent upon the satisfactory completion of several requirements, including but not limited to, a criminal background check. We consider qualified applicants with arrest or conviction records for employment in accordance with all local ordinances and state laws, including the Los Angeles County Fair Chance Ordinance for Employers (FCO) and the California Fair Chance Act (FCA). The background check assessment will consider whether a criminal history could reasonably have a direct, adverse impact on the job-related safety, security, trust, regulatory compliance, or suitability for this role. Such findings may result in withdrawal of a conditional job offer. 


At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $110.00/hr.