Title:  Webinar Program Producer
Location: Hybrid Pleasanton, CA 94588  
Duration: 12 Months

Job Summary:

We are seeking two highly skilled Webinar Program Producers to serve as the strategic execution layer of our webinar engine. Reporting to the Senior Manager, Webinar Strategy & Experiences, these contractors will be responsible for ensuring webinars are planned, promoted, produced, launched, measured, and optimized with discipline and consistency.

This is not a basic webinar coordination role. The Webinar Program Producers will own the executional infrastructure that brings the webinar strategy to life, including workback schedules, stakeholder coordination, platform setup, promotion readiness, technical rehearsals, live production, post-event workflows, and performance reporting support.

These roles will work across our existing systems, including Goldcast, Zoom, Marketo, Salesforce, and related tools, to ensure webinars are built accurately, promoted effectively, delivered seamlessly, and measured consistently. They will support a range of webinar formats as the portfolio evolves, including strategic series, thought leadership programs, customer webinars, product-led webinars, demo experiences, and other campaign-driven webinar programs.

The ideal candidates bring strong webinar production experience, marketing campaign execution discipline, technical platform fluency, reporting orientation, live-event composure, and a high bar for audience experience. They understand that webinars are not one-off broadcasts; they are integrated campaign moments designed to drive registration, engage customers and prospects, generate actionable insights, and support pipeline outcomes.

Key Responsibilities:

Webinar Program Execution

• Own end-to-end execution for assigned webinars, including planning, workback schedules, platform setup, stakeholder coordination, promotion readiness, speaker preparation, rehearsals, live production, post-event workflows, and reporting support.
• Translate webinar strategy, audience goals, content plans, and campaign priorities into clear production timelines, project plans, run-of-show documents, QA checklists, and launch plans.
• Manage production milestones, dependencies, deliverables, approvals, and stakeholder readiness across Marketing, Product Marketing, Solution Marketing, Field Marketing, Sales, Sales Consulting, Marketing Operations, Brand, Legal, and external partners.
• Ensure each webinar is executed with strong process discipline, clear communication, high-quality production standards, and a consistent audience experience.

Promotion & Registration

• Partner with the Senior Manager, Webinar Strategy & Experiences and campaign stakeholders to ensure webinars have a clear promotion plan, registration path, audience targeting approach, and launch timeline.
• Coordinate with Marketing Operations, Demand Generation, Field Marketing, and other partners to support promotional readiness across email, landing pages, registration workflows, reminder communications, and related campaign touchpoints.
• Ensure promotional assets, event details, speaker information, abstracts, audience targeting inputs, registration links, and tracking requirements are ready on time.
• Monitor registration progress and help surface risks, gaps, or optimization opportunities ahead of the live webinar.
• Support improvements to registration-driving workflows, including promotional timing, reminder cadence, audience segmentation, and registration page quality.

Platform Setup, QA & Technical Production

• Build, configure, and QA webinar events in platforms such as Goldcast, Zoom, and other webinar systems.
• Partner with Marketing Operations to support Marketo program setup, registration workflows, reminder emails, attendee and no-show logic, campaign tracking, and post-event follow-up workflows.
• Support accurate data flow into Salesforce or related CRM systems, including campaign attribution, member status progression, engagement signals, and reporting inputs.
• Configure and test registration pages, branding, speaker settings, engagement features, polls, Q&A, chat, resource modules, captions, recordings, replay pages, and other audience-facing elements.
• Identify and resolve technical issues before launch, including platform settings, integration gaps, registration issues, speaker access, tracking inconsistencies, and audience experience risks.

Speaker Preparation, Rehearsals & Live Production

• Lead speaker preparation and technical rehearsals with executives, customers, subject matter experts, Product Managers, Sales Engineers, Solution Consultants, moderators, and internal presenters.
• Test audio, video, lighting, screen sharing, slide flow, demo environments, links, speaker transitions, timing, backup assets, and contingency plans.
• Manage live webinar execution, including greenroom coordination, speaker cues, slide progression, screen sharing, polls, Q&A, chat, audience widgets, CTA moments, resource launches, and real-time troubleshooting.
• Remain calm and structured during live-event issues, making quick decisions to protect the audience experience and keep the event on track.
• Ensure webinars are produced to a high standard across timing, flow, technical quality, brand consistency, accessibility, engagement, and replay readiness.

Demo-Led & Product-Focused Webinar Experiences

• Support live demos, product-led webinars, solution showcases, and other technical webinar formats as the portfolio evolves.
• Partner with Sales Consulting, Product Marketing, Solution Marketing, Product Management, and demo owners to validate demo flow, technical readiness, screen readability, sandbox stability, login access, permissions, and backup plans.
• Create contingency plans for live demo risks, including lag, access issues, presenter challenges, screen-share problems, or platform disruptions.
• Ensure product-led webinars are clear, polished, audience-first, and aligned to the intended buyer stage or customer need.

Post-Event Workflows & Reporting

• Manage post-event workflows, including recording delivery, replay setup, captions, transcripts, attendee and no-show follow-up readiness, and asset handoff.
• Package webinar engagement data for the Senior Manager, Marketing, Sales, SDR/BDR teams, and campaign stakeholders.
• Report on key webinar performance indicators, including registration, attendance, attendance rate, watch time, engagement, poll responses, Q&A themes, CTA clicks, resource engagement, replay performance, no-show behavior, and follow-up readiness.
• Help identify high-intent engagement signals, including hand-raisers, product questions, demo interest, account engagement, and audience segments requiring follow-up.
• Partner with Marketing Operations and the Senior Manager to improve webinar dashboards, reporting templates, performance summaries, and post-event readouts.
• Translate performance data into clear observations and recommendations that help improve future webinars, audience targeting, promotion, production, engagement, and follow-up.

Process Improvement & AI-Enabled Optimization

• Help create, maintain, and improve webinar playbooks, production templates, QA checklists, run-of-show documents, speaker guides, escalation paths, workback schedules, and post-event reporting processes.
• Identify opportunities to reduce manual work, improve quality, increase speed, and scale repeatable webinar execution.
• Use AI-enabled tools where appropriate to summarize Q&A, extract audience themes, identify recurring questions, draft post-event recaps, support content repurposing, and improve reporting efficiency.
• Partner with the Senior Manager to test and operationalize new webinar workflows, platform capabilities, AI-supported processes, and reporting improvements.

Required Qualifications:

• 4+ years of experience producing B2B webinars, virtual events, live digital events, product demos, customer programs, or online experiences.
• Hands-on experience building and producing webinars in platforms such as Goldcast, Zoom, or similar systems.
• Experience working with Marketo or similar marketing automation platforms to support registration, email workflows, attendee and no-show logic, and post-event follow-up.
• Experience working with Salesforce or similar CRM systems to support campaign tracking, attribution, engagement reporting, and Sales handoff.
• Strong understanding of end-to-end webinar execution, including project planning, workback schedules, platform setup, QA, technical rehearsals, live-event execution, recordings, captions, replays, and post-event workflows.
• Strong understanding of webinar promotion readiness (via various tactics & channels), including registration pages, audience targeting inputs, promotional timelines, reminder communications, tracking links, and campaign handoffs.
• Strong reporting orientation, with the ability to collect, organize, interpret, and communicate webinar performance data clearly.
• Experience supporting live demos, product-led webinars, Sales Engineer presentations, Solution Consultant sessions, or technical product environments.
• Strong project management skills with the ability to manage multiple webinars, timelines, stakeholders, dependencies, and deadlines at once.
• Ability to guide speakers and stakeholders through production requirements, rehearsal expectations, technical readiness, and live-event execution.
• Calm, structured, and decisive under pressure, especially during live technical issues or last-minute changes.
• High attention to detail and a strong commitment to best-in-class, audience-first webinar experiences.
• Strong communication skills and ability to work across Marketing, Sales, Product, Operations, and external partner teams.
• Comfort using AI tools to improve production efficiency, summarize engagement data, support reporting, or streamline post-event workflows.

Preferred Qualifications:

• Experience in enterprise SaaS, B2B technology, HR technology, finance technology, ERP, or another complex enterprise environment.
• Experience producing executive webinars, customer webinars, thought leadership programs, product demos, workshops, solution showcases, or campaign-driven webinar programs.
• Experience with Workfront or similar project management tools.
• Understanding of accessibility best practices, including captions, transcripts, readable slides, readable screen sharing, and inclusive audience experience.
• Experience building production templates, QA checklists, speaker guides, run-of-show documents, reporting templates, workback schedules, and repeatable webinar playbooks.
• Experience partnering with Marketing Operations, SDR/BDR teams, Sales Consulting, Product Marketing, Solution Marketing, Field Marketing, and Sales.

Systems / Platforms:

• Goldcast
• Zoom
• Marketo
• Salesforce
• Workfront or similar project management tools
• AI-enabled tools

 
 
At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position's pay range is $41.93/hr - $43.42/hr.