Title: Program Manager (Product Marketing & GTM)
Location: US REMOTE(EST-preferred)
Duration: 3.4 months (High possibility of extension)
 
Job Description
We are looking for a seasoned Program Manager who can work with our Product Marketing Team to market and support cutting edge products throughout their life cycle - specifically through the Go-To-Market (GTM) and In-Market process. The ideal candidate has experience in managing highly complex programs, with multiple stakeholder organizations, and significant scale. In particular, the ideal candidate has experience with managing programs in marketing, sales, or partnerships and demonstrated understanding of some or all of these functions. They are an organized self-starter who proactively identifies and solves problems. This individual thrives in and enjoys a fast-paced, cross-functional, and action-oriented environment. A successful candidate will demonstrate a deep understanding of the Go-to-market process across multiple functions (including Marketing, Sales, Partnerships, Product) in the consumer electronics industry. They will exhibit strong organizational, analytical and management skills, with the ability to balance multiple projects successfully and efficiently.
 
Responsibilities

• Manage programs across GTM or In-Market functions (marketing, sales, comms, etc.) for products, ensuring strategy is implemented across the entire customer journey (e.g. launch and beyond).
• Define and improve overall GTM/In-Market processes, including planning, gating and jeopardy management. Make tradeoffs where needed to achieve results.
• Work with broad cross-functional internal teams to ensure tracking of dependent stakeholder readiness plans including, reporting key milestones status, risks and contingency planning and issue escalation as necessary.
• Anticipate bottlenecks, balance business objectives and needs versus technical and operational constraints and adjudicate between internal stakeholder groups to resolve blocking issues.
• Build organizational maturity by setting best practices, knowledge sharing and continuous learning across RL.
• Manage GTM and In-Market information cadences and processes, including status updates to senior leaders, escalations and mitigations and overall documentation management in partnership with Product Marketing.
• Foster relationships and work with cross-functional partners to understand their needs and ideas on how to better collaborate.

 
Minimum Qualifications

• BA or BS degree 10 + years of experience in Marketing or Sales operations and program management, process design for product life cycles, project planning, or business planning for new consumer product launches
• 10 + years experience launching consumer products
• 10 + years experience in Marketing, Sales, or lifecycle marketing
• Experience delivering communications to senior leadership and cross functional partners
• Experience representing programs, projects and products with both internal and external stakeholders
• Excellent written and verbal communication skills

 
Preferred Qualifications

• Bachelor's degree in Business Management, Marketing, Sales
• Certification in Program Management (e.g. Prince2 or PMP)
• Domain expertise in Consumer Electronics or Software
• Experience in content partnership management with 3rd party partners
• Experience with leading organizational transformation and process improvement

 
Minimum Years of Experience
10 +
 
Must-Have Skills
Go-To-Market (GTM) Program Management

• Deep experience managing complex GTM and In-Market programs for consumer products, especially in marketing, sales, or partnerships.

Cross-Functional Leadership & Communication

• Proven ability to work with and influence diverse internal teams (Product, Marketing, Sales, Comms, Legal, etc.) and deliver clear updates to senior leadership.

Analytical & Organizational Excellence

• Strong skills in process design, risk management, milestone tracking, and balancing multiple projects in a fast-paced environment.

 
Nice-to-Have Skills
Domain Expertise in Consumer Electronics

• Experience with AR/VR, wearables, or hardware/software platforms is highly valued.

Program Management Certification

• Certifications like PMP or Prince2.

Experience with Organizational Transformation

• Leading process improvements, content partnership management, or driving change across large organizations.

 
About the Team
This team is made up of talented professionals passionate about driving innovation and growth in wearables. They are committed to developing cutting-edge technology that makes a meaningful impact on people's lives. Their team values excellence, creativity, and collaboration, bringing together experienced leaders who support each other and work together to achieve ambitious goals.
 
How will progress be evaluated? What does success look like for this assignment

• Delivers on GTM and In-Market milestones
• Drives cross-functional alignment and communication
• Improves processes and organizational maturity
• Achieves business outcomes for product launches
• Demonstrates leadership and leverages their experience.

 
What challenges should the ideal candidate expect in this role, and how can they help address them?

• Managing multiple cross-functional stakeholders and dependencies
• Balancing competing priorities and resolving bottlenecks quickly
• Implementing efficient processes and driving operational excellence
• Adapting to rapid change and ambiguity while maintaining project momentum

 
What makes this role attractive to top talent, and what unique value does it offer to the ideal candidate?

• This role offers the chance to lead high-impact, cross-functional programs that launch innovative AR/VR products at the forefront of consumer technology. As part of company, you’ll collaborate with world-class experts, influence strategy, and drive organizational best practices in a fast-paced, dynamic environment. It’s an opportunity to make a significant mark on client’s mission to connect the world through groundbreaking products.

 
Screening Process

• 2 rounds

 
 
At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $ 80.00/hr.