Job Title: Product Marketing Manager, Large Advertisers, North America (Product Marketing Manager IV) Duration: 12 months Location: US - remote (NY Preferred)
Job Responsibilities: PMM, NA Enterprise & Regulated Verticals: A product marketing role owning the go-to-market strategy for enterprise advertising products used by large advertisers. You'll research market needs, shape what gets built with Product and Engineering, and lead how products launch and grow — sitting between advertisers, product teams, and sales/marketing. Experience: 8+ years in tech, ad-tech, strategic marketing, product management, or consulting. Bachelor's degree in Business, Marketing, or a creative field.
Top skills:
AI fluency — Using AI tools (generative AI, LLMs, predictive analytics) to accelerate marketing and go-to-market work.
Cross-functional influence — Driving alignment and decisions across teams, even amid competing views.
Analytical, data-driven thinking — Simplifying complex issues with clear reasoning.
Strong communication — Effective with technical, business, and external audiences.
Organization & handling ambiguity — Juggling multiple projects independently in a fast-moving environment.
Ideally will have experience in Enterprise products and/or regulated verticals.
Product Marketing Manager, Large Advertisers, North America The client is seeking a Product Marketing Manager to join our team. The products we build enable businesses to grow and communities to prosper in the intersection between people's needs, marketers' needs, and the client's strongest differentiators to drive the development, launch, and growth of industry-leading business products. The ideal candidate will have experience in digital advertising, monetization product management or marketing, and an understanding of the digital advertising, marketing industry. They will coordinate cross-functional work with peers to deliver results within a fast-paced environment. The Product Marketing Manager will be responsible for driving market requirements and go-to-market plans for the client’s solutions across our advertiser surfaces and enterprise solutions for large advertisers using our platform. This includes assessing market needs, conducting research to influence new product development, evaluating approaches to mitigate product risks, owning go-to-market strategy and identifying opportunities to improve existing products. They will have cross-functional collaboration, analytical, and communication skills, as well as the capacity to manage multiple concurrent projects and handle ambiguity.
Responsibilities
Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering
Understand advertiser needs/requirements and product risk areas in order to prioritize recommendations to product, engineering, and design teams for new and existing products
Coordinate cross-functional projects across the client that build new innovative solutions for advertisers/marketers to ensure that products and solutions are incorporated into the platform in a consistent and strategic manner
Ensure the right level of alignment, consistency and flexibility in approach across regional and vertical teams, with the goal of scaling impact while meeting market-specific needs
Own go-to-market strategy for a portfolio of products and solutions by coordinating with cross-functional teams to develop client communications, product documentation, and positioning
Coordinate successful go-to-market activations across multiple internal sales and marketing teams by crafting effective messaging for a variety of audiences and enabling go-to-market teams at scale
Minimum Qualifications
8+ years of professional experience in technology or internet technology, ad-tech, strategic marketing, product management, or management consulting
Demonstrated experience leveraging AI tools (e.g., generative AI, LLMs, predictive analytics) to accelerate product marketing, research, and go-to-market execution
Experience experimenting with and adopting new AI technologies to drive business outcomes
Experience collaborating across cross-functional teams and enrolling the necessary leadership support to drive resolution in the context of competing perspectives
Analytical, data driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues
Organizational and people skills and experience setting priorities, problem-solving, multitasking and working independently in a dynamic, rapidly changing workplace
Communication experience that is effective with technical, business, and external stakeholders
Bachelor's Degree in Business, Marketing or Creative discipline
Preferred Qualifications
Experience leading adoption and integration of AI and data-driven methodologies across product marketing and xfn initiatives
Experience in marketing subscription-based and/or enterprise offerings
Experience leveraging full-funnel marketing (including performance marketing) and outbound sales to drive
product growth
Project/Program Management experience driving partnership via shared goals
Executive Presence (internally & externally), especially experience driving strategic and tactical product decisions with a C-Level audience
Demonstrated experience influencing decision makers at all levels of an organization
Experience reducing complex information into distilling themes that are easily communicated/understood
Understanding and familiarity with the client’s advertising products
Applicant Notices & Disclaimers
For information on benefits, equal opportunity employment, and location-specific applicant notices, click here
At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws.This position's pay range is $108.10/hr - $126.00/hr.
