Senior Performance Marketing Specialist/ Marketing Manager III
Location: Remote – Anywhere in the U.S.
Schedule: 40 hours/week, Standard Business Hours
Duration: 12 Months

Position Overview

• We are seeking a detail-oriented Senior Performance Marketing Specialist to own the strategy, quality, and performance of paid acquisition efforts across search, video, social, programmatic, and emerging digital channels.
• This is an execution-focused role for someone who thrives in the details—reviewing campaign setups, identifying issues, ensuring quality, and holding agency partners accountable for performance and accuracy.
• The ideal candidate has an agency background with experience managing multi-channel performance campaigns across multiple clients. This role requires deep SEM expertise, strong operational rigor, meticulous QA, and proactive communication.

Key Responsibilities

Agency Management & Quality Assurance

• Serve as the day-to-day point of contact for agency partners managing paid search, video, social, and programmatic campaigns.

• Set expectations, define priorities, establish optimization cadences, and hold agencies accountable to SLAs and performance.

• Proactively identify gaps, risks, and underperformance.

• Conduct rigorous QA of campaign builds, keyword lists, bid strategies, audience targeting, ad copy, tracking/tagging, and budget pacing before launch.

• Review creative assets against platform specifications and safe zones.

• Enforce campaign, ad group, creative, and UTM naming conventions.

• Maintain clean campaign taxonomy, organized documentation, consistent naming, and launch-readiness standards.

• Perform final preflight checks before campaigns go live.

Paid Search & Paid Social Strategy

• Own paid search strategy across:

  • Google Ads

  • Microsoft Ads

  • SA360

  • Other SEM platforms

• Define keyword architecture, match-type strategies, bidding frameworks, and budget allocation.

• Own paid social strategy across platforms such as:

  • Meta

  • Reddit

  • X

  • TikTok

• Develop and manage experimentation roadmaps covering ad copy, bidding strategies, audience segmentation, and landing pages.

• Ensure test designs are rigorous and learnings are documented and implemented.

• Manage significant monthly paid media budgets with a focus on CPA, ROAS, LTV/CAC, payback periods, and growth.

Reporting & Stakeholder Management

• Build and maintain reporting dashboards and performance frameworks.

• Provide proactive performance updates, insights, and risk flags to stakeholders.

• Translate complex campaign data into clear, actionable recommendations for leadership, product marketing, and growth teams.

Programmatic & Non-Traditional Media – Secondary Focus

• Oversee agency execution of programmatic campaigns across DSPs such as:

  • The Trade Desk

  • DV360

• Manage audience targeting, contextual placements, and retargeting strategies.

• Source, negotiate, and manage direct media buys across newsletters, industry publications, trade journals, and niche/specialty sites.

• Identify and test emerging channels, sponsorships, placements, and partnership opportunities.

Required Qualifications

• 5–8 years of performance marketing experience.

• Deep expertise in SEM/paid search, particularly:

  • Google Ads

  • Microsoft Ads

  • SA360

• Strongly preferred agency background with experience managing multiple accounts/clients simultaneously.

• Exceptional attention to detail and a strong quality-assurance mindset.

• Proven experience managing and QAing agency partners.

• Experience managing substantial paid media budgets with measurable performance outcomes.

• Strong proactive communication and stakeholder management skills.

• Strong analytical capabilities using tools such as:

  • Google Analytics

  • Looker

  • Tableau

  • Similar analytics/reporting platforms

• Experience with attribution modeling and translating performance data into optimization strategies.

• Experience with A/B and multivariate testing across creative, landing pages, audiences, and bidding strategies.

• Undergraduate degree required.

Preferred / Bonus Qualifications

• Experience marketing to developer or technical audiences, including developers, engineers, or data scientists.

• Understanding of how technical audiences move through paid acquisition funnels differently from consumer audiences.

• Knowledge of mobile attribution/MMP platforms such as:

  • Singular

  • AppsFlyer

  • Adjust

 
 
At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position's pay range is $55.00/hr - $65.00/hr.