Job title: Integrated Marketing Manager - Consumer Location: Fully Remote Duration: 2months Assignment Shift/Hours: 40hours/week, M to F
Role Overview:
This role sits at the center of one of Client's fastest-growing strategic priorities: expanding beyond restaurants and driving adoption of new merchants and categories.
We're looking for someone who can lead the go-to-market strategy for major merchant launches (think brands like Gap, Kohl's, or SKIMS), while acting as the primary marketing partner to both internal stakeholders and external brands.
It's a highly cross-functional role with a blend of strategy and execution, and the opportunity to build the launch marketing function and playbooks as the business scales.
Lead and/or support in defining and gaining alignment on goals, measurement, audience strategy, and GTM approach for new merchant launches on the client platform across verticals (including Retail, Grocery, and more).
Maintain the integrated marketing launch calendar across a portfolio of merchant campaigns.
Draft executive communications and recommendations on campaign strategy, launch readiness, performance, and key learnings.
Drive cross-functional GTM planning and execution across Marketing, Business Development, Merchant, and Product stakeholders.
Develop relationships with external merchant partner teams, maintaining day-to-day communication, facilitating reviews/approvals, sharing results, and serving as the primary marketing point of contact.
Develop launch strategies and supporting materials, including business cases, competitive analyses, historical performance reviews, and campaign recommendations.
About the Team:
Client’s mission is to grow and empower local economies.
By building intelligent, last-mile delivery technology for local cities, client connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses.
To further this mission, we’re looking for a marketer who will sit at the intersection of growth, brand, product, and operations, to develop integrated marketing strategies for our consumer business at client.
The integrated marketing team is a group of marketing generalists responsible for translating business goals into marketing strategies and serving as the general manager across the organization to bring those strategies to market.
About the Role:
The Consumer Integrated Marketing team is looking for a strategic, entrepreneurial, and data-driven marketer to grow client's Marketplace.
This role will report into the Occasions + Merchant Launches Marketing Lead and play a key role in developing and executing omnichannel marketing campaigns designed to drive incremental volume and active users.
The Manager, Integrated Marketing, Consumer – Merchant Launches will lead consumer marketing efforts for high-profile merchant launches across all verticals, including retail, grocery, beauty, apparel, home, and emerging categories.
This role will develop integrated go-to-market strategies that introduce customers to new merchants and selection on client, drive adoption of new shopping behaviours, and unlock incremental demand for the platform.
In this role, you will manage a portfolio of merchant launches ranging from marquee national brands to emerging strategic partners, prioritizing marketing resources and tailoring support based on business impact, strategic importance, and customer opportunity.
In this role, you will partner closely with internal and external stakeholders to bring new merchants to market through impactful campaigns that drive both merchant and client business goals.
You'll work across a mix of established brands and new growth opportunities, helping shape how customers discover and engage with client's expanding marketplace.
You’re excited about this opportunity because you will:
Lead Merchant Launch Strategy & Execution Drive the strategic planning for merchant launch campaigns, developing integrated marketing plans that introduce customers to new merchants, categories, and shopping occasions on client.
Lead end-to-end campaign execution—from identifying business objectives and customer opportunities, to defining value propositions, setting goals, briefing creative teams, reviewing assets, launching campaigns, and reporting on results.
Develop scalable go-to-market frameworks and playbooks that can be applied across merchant launches while tailoring approaches for high-priority strategic partners.
Identify opportunities to unlock new customer use cases, increase awareness of client's expanding selection, and drive incremental demand across the marketplace.
Manage a portfolio of concurrent merchant launches with varying levels of complexity, developing prioritization frameworks and recommending the appropriate level of marketing support based on business goals, launch scale, and expected customer impact.
Manage Merchant Relationships & Partnerships Serve as the primary marketing point of contact for external merchant partners, building strong relationships and maintaining day-to-day communication throughout launch planning and execution.
Facilitate campaign reviews, approvals, and stakeholder alignment with merchant marketing teams to ensure successful launch execution.
Develop co-marketing opportunities and joint activation plans that maximize impact for both client and merchant partners.
Share campaign results, insights, and recommendations with merchant partners, helping strengthen long-term relationships and identify future growth opportunities.
Drive Cross-Functional Leadership Operate as a "general manager" within the marketing organization, ensuring integrated and cohesive launch plans across channels and teams while balancing merchant, customer, and client business goals.
Partner closely with Strategy & Operations, CRM, Paid Media, Creative, Communications, Analytics, Finance, and Product teams to bring launch campaigns to life.
Communicate effectively with senior leadership and cross-functional stakeholders, providing clear updates on progress against goals, surfacing risks early, and recommending mitigation strategies.
Help establish launch marketing processes, planning cadences, and intake frameworks that enable the team to efficiently scale support across an expanding portfolio of merchant launches.
Help prioritize marketing investments and resources across a portfolio of merchant launches to maximize business impact.
We’re excited about you because you have:
Bachelor’s degree or higher; MBA a plus 6+ years of experience in B2C marketing, preferably with a mix of integrated marketing, partnership marketing, category marketing, product marketing, or retail marketing.
Experience developing and executing large-scale integrated marketing campaigns from strategy through execution and measurement.
Experience managing external stakeholders, partners, brands, retailers, or advertisers, with a proven ability to build trusted relationships and influence without direct authority.
Experience managing multiple concurrent initiatives and balancing competing priorities in a fast-paced, highly cross-functional environment.
The ability to think about the business like a GM, drive forward highly cross-functional projects like a product manager, and understand how to speak to our consumer like a seasoned marketer.
Excellent verbal / written communication and presentation skills and are able to organize critical info both to senior leaders, external partners, and cross-functional stakeholders.
Experience leveraging data and consumer insights to make decisions while maintaining a strong bias for action in fast-moving and ambiguous environments.
A creative and entrepreneurial mindset - you enjoy building new processes, solving ambiguous problems, and finding creative solutions with limited resources.
A love for collaborating and working on a team with extensive cross-functional experience partnering with groups across marketing (CRM, paid media, creative, etc), as well as analytics, product, operations, business development, and partner organizations.
Experience working with retailers, consumer brands, marketplaces, partnerships, or merchant-facing organizations is a plus.
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At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws.This position's pay range is $82.76/hr - $89.66/hr.
