The role We're looking for a senior creative design lead to turn our updated digital design language into something customers can see, feel, and trust every time they shop with us. We support some of the best-known grocery brands in the country, including Food Lion, Hannaford, and Stop & Shop. Millions of people use our websites and apps to plan meals, find deals, and get groceries home. Radiant, our multi-brand design system, is how we keep those experiences consistent, accessible, and true to each brand across web, iOS, and Android.
The core of the system is built. Now we need someone with a strong creative eye and deep Figma craft to give it a fresh visual voice, and to build the reusable components and patterns that let every product team design well without starting from scratch. You'll also help shape how our whole design organization works with AI.
What you'll do Bring the design language to life
Translate our updated digital design language into color, type, iconography, imagery, illustration, layout, and motion that work across web, iOS, and Android.
Set the creative bar for our customer-facing e-commerce experience, from the home page and promotions to search, product pages, cart, and checkout.
Design for more than one brand at a time: one shared system, with room for each grocery brand to look and sound like itself.
Partner with brand and marketing creative teams so what customers see online matches what they see in stores and in ads.
Build it into the system
Design and maintain reusable components and patterns in Figma using variables, modes, variants, component properties, and auto layout.
Shape design tokens and themes alongside design technologists and engineers so design and code stay in step.
Write clear usage guidance and examples so any designer can pick up a component and use it well.
Treat accessibility as part of the definition of done for every color, type, and interaction decision.
Review and guide contributions from other teams through our design system governance process.
Lead and modernize how we work
Guide and give feedback to designers contributing to the system, and raise the level of visual craft across the organization.
Try AI design tools in real work, share what holds up, and help set practical standards for using them well.
Contribute to our org-wide effort to modernize how designers work with AI, including how AI tools connect to the design system.
Explain creative decisions clearly to product, engineering, and business partners, including people who don't speak design.
What you bring
8 or more years in visual, brand, or product design, with a portfolio that shows strong typography, color, layout, and systems thinking.
Hands-on experience building or evolving a design system used by multiple product teams, ideally one that supports more than one brand or theme.
Expert Figma skills: component architecture, variables and modes, variants, auto layout, and managing shared libraries at scale.
Experience taking a design language or visual refresh from concept to shipped product on web and native mobile.
Working knowledge of accessibility standards (WCAG 2.2 AA) and how to design inclusive color, type, and interaction.
A track record of leading through the work: directing projects, giving useful critique, and bringing partners along.
Clear, plain writing. We do much of our work asynchronously, so being easy to understand matters as much as being right.
Bonus points
Hands-on use of AI design and prototyping tools, such as generative features in Figma, image generation tools, or AI coding assistants.
Experience connecting a design system to AI workflows, such as MCP servers, agent skills, or prompt libraries built on system components.
A point of view on where AI helps design craft and where it gets in the way, backed by things you've tried.
E-commerce, grocery, or retail experience, especially with promotional and merchandising content.
Comfort with front-end basics (HTML, CSS, design tokens in code).
Motion, illustration, or iconography skills.
Experience designing components that content teams assemble in a CMS.
What success looks like
First 90 days: You know the system, the brands, and the teams. You've reviewed where the current visual language falls short and shared a clear point of view on where to take it.
By six months: The updated design language is defined in Figma as tokens, themes, and core components, and the first customer-facing experiences are using it.
By one year: The new language shows up across our web and mobile shopping experiences. Product teams can build on-brand screens from the library without custom work. Designers across the organization use AI tools with shared, practical guidance you helped write.
Applicant Notices & Disclaimers
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At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws.This position's pay range is $55.00/hr - $60.00/hr.
