Title: Marketing Coordinator II Duration: 10+ Months Location: Toronto-ON; 4 days a week in office - Currently the team is WFH and onsite as needed. WE need 100% commitment to the in office as needed for now and 4 days in the near future Schedule: M-F, Core business hours
Description: As a Social Marketing Specialist, you'll be passionate about attracting the best talent to Bank through content creation and copywriting. Whether you're writing a script for a colleague story about career growth or creating a new carousel to promote our Bank Colleague Promise on social media, you'll help us show prospective candidates what it's like to work at Bank. As a valued member of our Candidate Attraction team, you'll:
Champion the growth of the Bank LinkedIn and Bank's Careers Instagram channels through regular content creation and publishing.
Manage day-to-day execution including, marketing intake requests, content planning, publishing community management and performance measurement/reporting.
Create unique external and internal digital content to support talent attraction and bring Bank's Employee Value Proposition to life. This could include social content, newsletters, static imagery and other program initiatives across the team as requested.
Support concept brainstorming and own script development to tell the stories of our colleagues.
Analyze data from social media channels to generate insights on content performance and implement learnings into future social content strategies.
Support content updates on Bank's owned candidate attraction channels, career website, Glassdoor, Indeed, LinkedIn, etc.
Must have Hard Skills:
Strong writing and editing skills
Knowledge of organic social media platforms, best practices and content development
Experience managing paid campaigns on LinkedIn and Instagram
Proficiency in Meta Business Manager, LinkedIn Campaign Manager, and social media publishing software (Sprinklr preferred)
Experience working in agile and using jira and confluence an asset
Recruitment marketing or employer branding
Applicant Notices & Disclaimers
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At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws.The pay rate for this position is C$38.48/hr.
