Position Overview The Client is seeking a Growth Marketing Manager to accelerate growth within Client’s Forma through product-led growth (PLG) strategies and AI-powered execution. This is an individual contributor contract role on our Digital Growth team. You will optimize monetization journeys that guide customers from entry-level and self-serve offerings toward higher-value solutions across the Forma Industry Cloud, with a focus on construction. You will apply a scientist's mindset to growth: forming hypotheses, running structured experiments, interpreting behavioral data, and scaling what works.
This role requires fluency in leveraging AI-powered workflows and tools to accelerate progress toward business goals. You will be expected to use AI to enhance experimentation velocity, streamline analysis, improve personalization, and increase operational efficiency — including designing automated workflows and building or managing AI agents to support growth initiatives. Working cross-functionally with Product, Analytics, Lifecycle Marketing, and eCommerce teams, you will help evolve our Product Qualified Lead (PQL) motion for Forma customers — ensuring that product engagement signals translate into relevant, timely, and data-informed growth actions. This is a high-impact, high-ownership role for someone who thrives in fast-paced environments, embraces AI as a force multiplier, and is motivated by building scalable growth engines under ambitious timelines.
What You'll Do
Define and optimize the Forma growth funnel — from acquisition and activation through expansion, cross-sell, and upgrade
Design and execute rapid experimentation programs across onboarding, in-product messaging, lifecycle communications, and eCommerce touchpoints
Translate product usage data and behavioral signals into prioritized growth hypotheses and test plans
Partner with Product and Analytics teams to identify high-intent engagement signals and strengthen the Product Qualified Lead (PQL) motion
Analyze experiment results and funnel performance to generate actionable insights and inform investment decisions
Support development of targeted messaging and lifecycle content aligned to customer stage, usage behavior, and expansion opportunities
Partner with Analytics to build dashboards and reporting frameworks that track activation, conversion, expansion, retention, and monetization impact
Quantify opportunity size and expected business impact to prioritize initiatives effectively
Leverage AI-powered tools and workflows where applicable to improve experimentation velocity, personalization, and operational efficiency
A track record of running structured experimentation programs (A/B, multivariate, rapid-test frameworks) with real hypotheses, metrics, and outcomes you can speak to concretely
Growth marketing experience where you owned funnel outcomes — not demand generation, campaign management, or top-of-funnel lead volume as the primary measure of success
Strong analytical instincts and fluency using behavioral and performance data to make decisions
Demonstrated ability to work cross-functionally with Product, Analytics, and engineering partners, and to make progress without formal authority over them
Working fluency with product-led growth (PLG) principles and lifecycle strategy
Hands-on comfort using AI tools to accelerate analysis, content, and workflow
Strong project management and clear communication
Nice to Have
Experience driving growth in construction tech, AECO, or other complex B2B SaaS verticals
Familiarity with a Product Qualified Lead (PQL) motion
Hands-on experience with product analytics and experimentation platforms
Experience with marketing automation, segmentation, and personalization
Background in B2B SaaS, digital commerce, or subscription models
Tools You'll Work With Our environment includes product analytics and experimentation tooling (e.g., Pendo), customer data and segmentation via Segment, marketing automation via Marketo, and AI agent tooling via Relevance AI. Fluency in comparable platforms transfers; willingness to work in ours is what matters.
How to Apply To help us move quickly and to see how you think, please include a short written response (max 300 words) to the following, in addition to your resume: Pick one point in a new-user trial funnel for a self-serve product. State a hypothesis for improving activation, the single metric you'd move, and how you'd structure the experiment to test it. Applications without this response will not be reviewed. We read for specificity and sound experimental reasoning, not polish.
Applicant Notices & Disclaimers
For information on benefits, equal opportunity employment, and location-specific applicant notices, click here
At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position's pay range is $70.00/hr - $75.86/hr.
