We are looking for an experienced Marketing Manager to support Meta's Creator
Marketing team in APAC as a contingent worker. This individual will play a critical role in
developing and executing creator-led marketing strategies designed to drive business
outcomes across a broad portfolio of products, audiences, and campaigns.
This role requires a balance of strategic vision, analytical rigor, and hands-on campaign
execution. The ideal candidate:
? Combines expertise in creator marketing and social content strategy with a track
record of operational excellence and data-driven decision-making.
? Is a proactive self-starter who thrives in highly cross-functional environments.
? Understands how creators influence behavior and translates complex business
objectives into effective, creator-led marketing programs
? Brings deep hands-on experience leading agencies, measuring campaign impact,
and operating across social platforms, creator ecosystems, and culture.

Key Responsibilities
Creator Strategy Development
? Develop creator-led marketing strategies that support broader business and
marketing objectives.
? Translate business goals and existing strategy into actionable creator and content
strategies.
? Define strategic recommendations for how creators can be leveraged to drive
outcomes such as product adoption, revenue growth, education, awareness,
engagement, and brand perception.
? Establish clear strategic frameworks, audience approaches, creator segmentation
models, and content recommendations for campaigns.
Campaign Leadership & Execution
? Lead the end-to-end execution of creator marketing campaigns across multiple
products and audiences.
? Manage external agencies, vendors, and creator partners responsible for
campaign development and delivery.
? Oversee campaign planning, creative development, creator selection, content
deployment, and optimization.
? Manage day to day coordination with agencies including briefs, timelines,
content reviews, approvals and follow ups
? Ensure campaigns are delivered on time, within budget, and aligned with
business objectives.
? Drive excellence in campaign execution while balancing strategic priorities and
operational rigor.
Measurement & Insights
? Partner closely with external agencies and internal teams (Data Science, Insights,
and Analytics teams) to define success metrics and measurement approaches
? Analyze campaign performance and identify opportunities for optimization.
? Translate data into strategic recommendations and actionable business insights.

? Use quantitative and qualitative insights to continuously improve campaign
effectiveness and inform future strategy.
Cross-Functional Partnership
? Act as the creator marketing subject matter expert for assigned initiatives.
? Align stakeholders around strategic recommendations and campaign plans.
? Effectively manage multiple stakeholders while operating in a fast-paced,
matrixed environment.
? Collaborate with Product Marketing, Consumer Marketing, Business Marketing,
Partnerships, Data Science, Insights, and Regional Marketing teams.
Culture & Creator Ecosystem Expertise
? Maintain a strong understanding of creator trends, platform dynamics, social
content formats, and cultural movements.
? Identify opportunities to leverage emerging creator behaviors and content trends
in support of business goals.
? Bring a nuanced understanding of how creators influence different audiences,
including consumers, businesses, advertisers, agencies, and creator ecosystems.
? Stay current on the evolving creator economy and social media landscape.
AI-Enabled Marketing Operations
? Leverage AI tools and emerging technologies to improve the efficiency, quality,
and scalability of marketing planning, campaign development, reporting, and
execution.
? Identify opportunities to build repeatable systems, workflows, and operating
models that accelerate campaign deployment and performance tracking.
? Apply AI-powered approaches to research, content strategy, measurement,
insights generation, and operational excellence.
? Continuously evaluate new tools and methodologies that can improve team
effectiveness and marketing outcomes.
Required Qualifications

? 7–8 years of experience in marketing, creator marketing, influencer marketing,
social strategy, content strategy, or related fields.
? Demonstrated experience translating broader marketing strategies into
creator-specific approaches and execution plans.
? Demonstrated experience managing agencies, external partners, and
cross-functional stakeholders.
? Proven ability to work independently in fast-paced, ambiguous environments.
? Demonstrated understanding of measurement methodologies, including
experimentation, incrementality, attribution, and performance evaluation.
? Demonstrated proficiency using AI tools to improve marketing strategy,
campaign execution, workflow automation, reporting, and operational
effectiveness.
? Fluency in English (written and verbal).
Preferred Qualifications
? Experience working at leading brands, technology companies, creator-focused
organizations, or marketing agencies.
? Experience designing campaigns targeting both consumer and business
audiences.
? Experience marketing to advertisers, agencies, small businesses, creators, or
other professional audiences.
? Familiarity with creator monetization, influencer ecosystems, and digital
advertising solutions.
? Experience evaluating campaign effectiveness using lift studies, attribution
models, experimentation frameworks, or similar methodologies.
? Experience working across multiple stakeholder groups and managing complex
cross-functional initiatives.
? Strong understanding of cultural trends and their impact on content
performance and audience behavior.