Job Title: Marketing Manager III
Duration: 4+ Months (Possibility of extension)
Location: US Remote (NYC to go on-site but does not need to be local in NYC)
 
RESPONSIBILITIES

• Work closely with Sales, Channel Marketing, Integrated Marketing, and Insights to translate business objectives into marketing strategy to support an ambitious roadmap and sales goals.
• Apply analytical rigor, a deep understanding of audience dynamics, and the right mix of brand and product knowledge to deliver effective marketing plans that truly move the needle at Retail.
• Deliver cross-channel programs for retail including strategy, execution, optimization, analysis and reporting.
• Develop a deep understanding of our audience personas, mindsets, attitudes, values and behaviors across products and industries.
  Partner closely with many teams to identify opportunities and deliver integrated marketing programs for retailers: External partners, Marketing, Product Marketing, Insights, Decision Science, Social, Influencer, Communications, Planning and Media investment, Creative X (In-house Creative and Production Agency), Media and Advertising Agencies, Growth Marketing and Product Management.
• Track performance of programs to provide data-backed insights to optimize programs and find new opportunity areas.

 
Must-Have Skills
1 Retail experience (agency or client side)
2 Experience cross functional teams
3 Marketing or creative reproduction background
 
Nice-to-have Skills
1 Adaptability
2 Electronics background (walmart, best buy, google)
3 Brand strategist
 
Years of overall experience required?

• 5+ years of experience in retail marketing, managing and executing large scale retail campaigns and long-term brand building through a diverse media mix that delivers measurable brand and business results.

 
Story Behind the Need – Business Group & Key Projects
Surrounding team & key projects

• The Wearables Marketing team drives adoration and everyday usage for RL Wearable products by unleashing data-driven marketing and creativity to accelerate business results.

 
Typical Day-to-Day in the role

• Supporting retail marketing across 3P retail channel and 1P channel
• Creating execution, creative strategy, integrated marketing plan for retail partners

 
Candidate Disqualifiers

• Does not want Account Sales person (want retail marketing)
• Anyone with zero retail experience

 
  
 
At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws.This position's pay range is $69.36/hr - $86.00/hr.