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Position Title: Digital Marketing Specialist
Work Location: 3401 Princeton Pike Lawrence Township New Jersey 08648
Assignment Duration: 12 Months
Work Schedule: Mon-Fri 8am-5pm
Work Arrangement: 50% onsite (Princeton Pike preferred; manager open to Giralda Farms, NJ)
Position Summary: The Omni-Channel Strategist serves as a dedicated point-of-contact for a brand, their creative, digital and media agencies, ensuring seamless planning and execution of omni-channel campaigns/tactics aligned to the brand strategy.
Background & Context: Direct and manage production budgets across a portfolio of brands or therapeutic areas, ensuring prudent allocation of resources aligned with strategic priorities. Lead comprehensive financial forecasting processes, including the development of accurate year-end projections to support annual brand planning cycles. Monitor budget utilization in real time, proactively identifying risks, efficiencies, and opportunities for optimization.
Key Responsibilities: • Translates customer and journey insights into actionable omnichannel plan for brand execution, including understanding the content needs of key customers for channel plan development and optimization
• Draft and deliver creative briefs and other necessary requirements documentation to support the development of branded and unbranded digital programs
• Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting/optimization of media/digital programs based on insights and analytics
• Drive innovation by partnering with Brands, external partners and capability leads to develop innovative new digital or AI initiatives
• Partner with the Brand, digital agencies, media partners and the BMS Production team to define project strategy, scope, timelines, and deliverables
• If needed, lead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs (e.g., CRM, third-party programs, HCP media, websites, mobile, eMail, social media, SEO/SEM, IVA, Field-Trigger e-mails, etc.)
• If needed, lead pull through digital tactics and media programs that drive business impact • Monitor overall status and provide regular reporting on progress, challenges, and solutions of the Omnichannel plan including execution
• Demonstrated ability to track and manage annual digital programs • Flex coverage across team on as-needed basis
• Partner with Capability Leads, Brand Teams, and Omnichannel Strategists to design and execute integrated campaign plans.
• Coordinate resource planning and scheduling to ensure alignment between strategic intent and executional capacity.
• Serve as a key liaison across matrix teams, fostering alignment, transparency, and shared accountability.
• Act as the primary project owner and advocate during MLR review meetings, facilitating real-time resolution of medical, legal, and regulatory considerations.
• Ensure that all marketing assets adhere to compliance standards, corporate policies, and industry regulations.
• Champion the integrity and traceability of derivative content throughout its lifecycle, from creation to final deployment.
• Oversee end-to-end project workflows, including timelines, deliverables, and production milestones.
• Conduct rigorous quality assurance (QA) reviews and spot checks across digital and print materials to ensure accuracy, consistency, and compliance.
• Ensure the timely deployment of tactical marketing initiatives, maintaining high standards of operational excellence.
• Cultivate and manage relationships with external agencies and production partners, ensuring high performance, cost-effectiveness, and adherence to timelines.
• Oversee vendor onboarding, performance evaluation, contract adherence, and invoicing processes.
• Facilitate seamless collaboration between internal stakeholders and external partners to optimize output quality and efficiency.
• Maintain oversight of asset management systems, ensuring compliance with organizational standards and effective tracking of content lifecycle activities.
• Leverage and optimize enterprise platforms such as Workfront, Veeva Vault, Veeva Promomats, Salesforce, Jira, and related tools to enhance workflow visibility and efficiency.
• Ensure proper documentation, version control, and accessibility of all marketing assets.
• Identify, design, and implement process improvements to increase efficiency, reduce cycle times, and enhance scalability.
• Support the adoption and enablement of AI-driven tools and automation technologies to improve content personalization and delivery speed.
• Contribute to the continuous evolution of operating models and best practices within the organization.
• Oversee inventory levels and distribution logistics for printed materials, ensuring readiness for product launches and campaign activations.
• Develop and maintain reporting mechanisms to track inventory usage, supply levels, and fulfillment needs.
Qualification & Experience: • Strategic Minded
• Proficient in reading, analyzing, and acting off of digital analytics
• General digital proficiency; an understanding of the current landscape so that strategies can be formulated to serve the brand’s strategic imperatives
Nice-to-have Qualifications: This is a digital role, so obviously Office (especially Excel) is mandatory, Analytics platforms including AA and Tableau for starters Experience with AI Tools/Copilot to support work productivity and optimization Advanced proficiency with enterprise marketing and project management platforms, including but not limited to: Adobe Workfront Veeva Promomats and Veeva Vault Salesforce Jira