Title: Marketing Associate III/ Lifecycle Marketing Specialist
Location: Remote (NY or CA for occasional office visits)
Duration: 12 months

Description:

• We're looking for a Lifecycle Marketing Specialist to help drive activation, engagement, and retention programs across our platform.
• This role blends strategic thinking with hands-on execution — you'll contribute to lifecycle strategy, design campaign approaches, and bring them to life through marketing automation.
• You'll partner with the Lifecycle Marketing Lead to identify opportunities, develop program frameworks, and optimize performance across the full customer journey.
• This is ideal for someone who thinks in systems and journeys, not just individual sends — and who can connect business goals to lifecycle levers with increasing independence.

What You'll Do:

• Contribute to lifecycle strategy — Help define and evolve lifecycle program frameworks across onboarding, engagement, expansion, and reactivation. Identify gaps in the journey and propose solutions grounded in data.
• Design multi-touch campaigns — Develop campaign concepts, audience strategies, and messaging approaches for nurture flows across email, in-app, and other surfaces. Translate business objectives into lifecycle program briefs.
• Own experimentation — Design and run A/B and multivariate tests across messaging, timing, sequencing, and audience targeting. Synthesize results into actionable recommendations that inform future strategy.
• Leverage data for decision-making — Use segmentation, cohort analysis, and funnel metrics to identify high-leverage opportunities and friction points. Partner with Data teams to refine targeting and personalization logic.
• Build & optimize campaigns — Set up automation workflows (e.g., Salesforce Marketing Cloud, Braze, Iterable) with personalization tied to behavioral and product usage signals. Continuously improve based on performance data.
• Partner cross-functionally — Collaborate with Product, Sales, and Growth teams to align lifecycle programs with broader GTM priorities and product launches. Bring lifecycle perspective into planning conversations.
• Drive reporting & insights — Maintain performance dashboards, surface trends, and present learnings to stakeholders. Translate data into narratives that inform program direction.

What You'll Bring:

• 5-7 years in lifecycle marketing, email marketing, CRM, or marketing operations — ideally in a B2B SaaS or self-serve platform environment.
• Hands-on marketing automation experience — You've built campaigns end-to-end in at least one major platform (Salesforce Marketing Cloud, Braze, Iterable, Marketo, or HubSpot). You're comfortable with journey builders, logic branches, and dynamic content.
• Solid working knowledge of segmentation — You can translate audience criteria into actionable segments using behavioral data, product usage signals, or CRM fields.
• Analytical mindset — You're comfortable pulling data from tools like Looker, Amplitude, or Mixpanel to assess campaign performance, and you know what "good" looks like for open rates, CTRs, and conversion metrics.
• Detail-oriented and organized — You can manage multiple campaigns simultaneously without dropping the ball on QA, timing, or stakeholder updates.
• Clear communicator — You can document processes, summarize test results, and keep cross-functional partners informed without hand-holding.
• Bonus: Experience with customer data platforms (Segment, mParticle), HTML/CSS for email, or familiarity with advertiser ecosystems and two-sided platforms.

 
 
At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $ 51.00/hr.