Length of Assignment: 3 months min but possible extensionWork location address: 2525 DuPont Dr. Irvine, CAStart Date: ASAPDownstream Marketing Manager – DTC & Provider Channels Position OverviewThe Downstream Marketing Manager is responsible for executing, optimizing, and scaling multi-channel marketing programs targeting both consumers and healthcare professionals. This role is a hands-on operator and cross-functional integrator, translating strategy into high-impact campaigns that drive revenue, engagement, and adoption.The position combines downstream marketing execution, multi-channel orchestration, and data-driven optimization, with a strong focus on test-learn-adapt performance management and continuous improvement.[hr align="center" size="1" width="100%"]Key ResponsibilitiesMulti-Channel Campaign ExecutionExecute integrated campaigns across DTC and provider channels (social, digital, email, events, print, partnerships)Translate brand and product strategies into actionable marketing plans, assets, and deliverablesCoordinate execution across cross-functional teams and agency partners to ensure on-time, high-quality deliveryPerformance Management & OptimizationEstablish KPIs, measurement frameworks, and tracking plans across all campaignsMonitor performance and proactively optimize campaigns to improve ROI, engagement, and revenueApply a test-learn-adapt methodology to refine targeting, messaging, and channel mixDeliver actionable insights and recommendations to stakeholdersSocial Media & Revenue GrowthLead execution of organic and paid social campaigns with a focus on revenue generationManage influencer partnerships end-to-end, including selection, execution, and performance trackingContinuously optimize social and digital channels to maximize conversion and engagementDownstream Marketing & Commercial SupportDevelop and deploy sales enablement tools, customer-facing materials, and brand collateralSupport product launches and lifecycle marketing through strong tactical executionEnsure consistent, compelling messaging across all touchpointsCross-Functional IntegrationAct as a trusted partner to brand, sales, medical, analytics, and market access teamsServe as a liaison across marketing, operations, and external vendors to drive alignment and executionLeverage enterprise tools and best practices to scale impact across campaignsBest Practices & Continuous ImprovementDevelop and implement channel playbooks and execution standardsShare learnings and drive adoption of proven tactics and toolsIdentify emerging channel opportunities and innovationsBudget & ComplianceManage budgets to ensure efficient spend and performance optimizationEnsure all activities comply with regulatory, legal, and brand requirements[hr align="center" size="1" width="100%"]QualificationsBachelor’s degree required; advanced degree preferred5+ years of experience in healthcare, pharmaceutical, or medical device marketingStrong experience in multi-channel/digital campaign execution and optimizationProven ability to drive measurable business outcomes (revenue, engagement, leads)Experience working in matrixed, cross-functional environmentsStrong analytical, project management, and communication skills[hr align="center" size="1" width="100%"]Role ProfileOperator mindset: Executes with speed, precision, and accountabilityData-driven: Uses insights to continuously improve performanceCollaborative: Aligns teams and drives execution across stakeholdersResults-oriented: Focused on measurable impact and revenue growth  Enable Skills-Based Hiring No Provide the days of the week and the hours that this position will require: (No Value) 
 
At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $ 7.25/hr.