Develop, configure, and manage campaigns within Salesforce Marketing Cloud across modules such as Journey Builder, Email Studio, and Automation Studio.
Design and execute customer journey orchestration strategies to support personalized, data-driven marketing initiatives.
Develop and maintain AMPscript, dynamic content, and email personalization logic. Manage data extensions, segmentation strategies, subscriber lists, and audience targeting frameworks.
Support data integrations between Salesforce Marketing Cloud and enterprise systems through APIs, connectors, and automation workflows.
Provide production support for campaign execution, troubleshooting, and issue resolution throughout the year.
Partner with Marketing Operations (MarkOps) teams for KTLO activities, enhancement requests, and business-driven improvements.
Monitor campaign performance, identify operational risks, and optimize workflows for efficiency and scalability.
Ensure compliance with data governance, deliverability standards, and platform best practices.
Participate in agile ceremonies and contribute to sprint-based enhancement delivery.
Technical Skills
Strong hands-on experience with Salesforce Marketing Cloud
Expertise in Journey Builder, Automation Studio, Email Studio, and Contact Builder Advanced proficiency in AMPscript
Experience with SQL queries for segmentation and reporting
Knowledge of data extensions, subscriber management, and audience modelling
Familiarity with APIs, integrations, and marketing automation workflows
Understanding of email deliverability, compliance, and campaign best practices
Functional Skills
Experience supporting Marketing Operations teams
Ability to troubleshoot production issues and manage campaign escalations
Strong understanding of campaign lifecycle management
Agile delivery experience in sprint-based environments
