Remote Salesforce Marketing Cloud Engineer
Spectraforce
US
Remote
5 days ago
Job Description
Key Responsibilities
- Develop, configure, and manage campaigns within Salesforce Marketing Cloud across modules such as Journey Builder, Email Studio, and Automation Studio.
- Design and execute customer journey orchestration strategies to support personalized, data-driven marketing initiatives.
- Develop and maintain AMPscript, dynamic content, and email personalization logic.
Manage data extensions, segmentation strategies, subscriber lists, and audience targeting frameworks. - Support data integrations between Salesforce Marketing Cloud and enterprise systems through APIs, connectors, and automation workflows.
- Provide production support for campaign execution, troubleshooting, and issue resolution throughout the year.
- Partner with Marketing Operations (MarkOps) teams for KTLO activities, enhancement requests, and business-driven improvements.
- Monitor campaign performance, identify operational risks, and optimize workflows for efficiency and scalability.
- Ensure compliance with data governance, deliverability standards, and platform best practices.
- Participate in agile ceremonies and contribute to sprint-based enhancement delivery.
- Strong hands-on experience with Salesforce Marketing Cloud
- Expertise in Journey Builder, Automation Studio, Email Studio, and Contact Builder
Advanced proficiency in AMPscript - Experience with SQL queries for segmentation and reporting
- Knowledge of data extensions, subscriber management, and audience modelling
- Familiarity with APIs, integrations, and marketing automation workflows
- Understanding of email deliverability, compliance, and campaign best practices
- Experience supporting Marketing Operations teams
- Ability to troubleshoot production issues and manage campaign escalations
- Strong understanding of campaign lifecycle management
- Agile delivery experience in sprint-based environments