Functional/Preferred Job Title: Brand Manager – Greenhouse Concept Centers
100% Remote (with some travel)
9 months
 
Role Overview
client is seeking a strategic and insight-driven Brand Manager to support brand development, consumer insight, and customer satisfaction initiatives for our Greenhouse concept centers. This role contributes to shaping the future donor experience by helping define, test, and refine new center concepts that integrate physical and digital experiences.
Operating at a  Level 6 (Manager) scope, this role serves as the voice of the donor—using research, data, and collaboration to inform brand decisions, guide marketing strategy, and improve experiences across key touchpoints. The Brand Manager works closely with cross-functional partners to translate insight into action and support the successful launch and optimization of concept center pilots.Key Responsibilities
Brand & Concept Development

• Lead day-to-day brand management activities for Greenhouse concept centers, including positioning, value proposition, messaging frameworks, and tone of voice.
• Partner with external agencies to support development of concept brand foundations and external concept naming.
• Ensure brand intent is clearly translated into creative, messaging, and experience design inputs.

Consumer Insight & CSAT

• Design and manage consumer research initiatives, including qualitative, quantitative, and behavioral research.
• Own CSAT strategy for Greenhouse concept centers, including survey setup, execution, and integration across digital and in-center experiences.
• Monitor experience performance and donor sentiment, identifying key drivers of satisfaction and opportunity areas.

Strategy Translation & Activation

• Translate consumer insight, testing results, and CSAT findings into clear, actionable recommendations that improve donor experience, brand perception, and satisfaction.
• Support development of consumer marketing and go-to-market plans for concept center pilots.
• Contribute to test-and-learn initiatives, evaluate results, and apply insights to refine future concepts.

Cross Functional Partnership

• Partner closely with Digital Experience teams to ensure brand and experience consistency across platforms.
• Collaborate with Operations partners to align brand intent with in-center delivery.
• Work with the broader Greenhouse project team to support innovation, experimentation, and concept evolution.

Key Stakeholders

• Digital Experience & Product – brand and experience integration
• Operations – in-center execution and experience delivery
• Greenhouse Project Team – concept development and pilot execution
• External Agencies & Research Partners – brand, naming, and insight generation

Experience & Capabilities
Required

• 6–8 years of experience in brand management, consumer marketing, experience strategy, or related roles.
• Demonstrated experience supporting brand positioning, consumer research, and CSAT or customer experience measurement.
• Strong strategic thinking skills with the ability to synthesize insight into actionable recommendations.
• Experience partnering cross-functionally and influencing without direct authority.
• Clear communicator comfortable presenting findings and recommendations to senior stakeholders.

Preferred

• Agency management or agency-side experience.
• Experience working in test-and-learn, pilot-driven, or concept innovation environments.
• Exposure to regulated or high-consideration consumer categories.

 Level 6 Signals Reflected

• Owns defined brand and insight workstreams vs. enterprise brand strategy
• Hands-on management of research, CSAT, and agency partners
• Strategic contributor with executional accountability
• Cross-functional influence without people-management or P&L ownership
• Operates effectively in ambiguity while delivering measurable outcomes

 
  
 
At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $ 42.00/hr.