Marketing Manager – Consumer Marketing
Spectraforce
North Chicago, Illinois
7 days ago
Job Description
Title: Marketing Manager, Consumer Marketing
Location/Site: Florham Park, NJ
Duration: 6 months +
Daily Work Schedule Expectations 9 am est – 5 pm est
Hybrid ideal but open to remote for the right candidate
Description:
The Marketing Manager, Consumer Marketing, plays an integral role in driving success by leveraging DTC strategies
and best-in-class execution in support of the Migraine Franchise and the extended cross-functional Consumer Team.
Responsibilities:
• Translate brand strategy into omnichannel marketing plans that reflect the positioning of the brand, while aligning
to brand objectives Pull through strategic direction for agency partners and internal stakeholders to deliver high
quality work on time, on budget, and in alignment with strategic goals
• Utilize marketing skills to lead the creative development and deployment of insight-driven, channel-specific, and
personalized content
• Work closely with marketing team, media agencies and partners to build and optimize yearly media plans
• Work with cross functional team to monitor channel performance, report on key metrics, and optimize campaigns
to maximize ROI and engagement
• Work with cross functional partners to enhance brand messaging and strengthen promotional claims within the
label.??
• Make proposals and recommendations based on business direction, market dynamics and data.
• Work with research/analytics teams to generate and analyze consumer data/insights to inform and improve
audience focus and tactical execution.
• Maintain awareness of relevant market dynamics and trends, and the application on the franchise and business
plans.
• Effectively communicate the strategy and objectives of your work to internal cross-functional partners and sales
leadership to drive brand business objectives.
Competencies:
• Competency in core marketing capabilities such as creative development, translating analysis to insights,
optimization across the marketing mix
• Proven ability to lead and influence cross-functional teams (internal and external), including timeline and budget
management
• Strong written and interpersonal skills
• Self-starter and proactive attitude
• Strong collaboration skills
• Success working in a matrixed organization to drive alignment to brand objectives
Qualifications
• Bachelor's Degree
• Marketing experience with proof of building proficiencies in all marketing skills
At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $ 75.00/hr.
Location/Site: Florham Park, NJ
Duration: 6 months +
Daily Work Schedule Expectations 9 am est – 5 pm est
Hybrid ideal but open to remote for the right candidate
Description:
The Marketing Manager, Consumer Marketing, plays an integral role in driving success by leveraging DTC strategies
and best-in-class execution in support of the Migraine Franchise and the extended cross-functional Consumer Team.
Responsibilities:
• Translate brand strategy into omnichannel marketing plans that reflect the positioning of the brand, while aligning
to brand objectives Pull through strategic direction for agency partners and internal stakeholders to deliver high
quality work on time, on budget, and in alignment with strategic goals
• Utilize marketing skills to lead the creative development and deployment of insight-driven, channel-specific, and
personalized content
• Work closely with marketing team, media agencies and partners to build and optimize yearly media plans
• Work with cross functional team to monitor channel performance, report on key metrics, and optimize campaigns
to maximize ROI and engagement
• Work with cross functional partners to enhance brand messaging and strengthen promotional claims within the
label.??
• Make proposals and recommendations based on business direction, market dynamics and data.
• Work with research/analytics teams to generate and analyze consumer data/insights to inform and improve
audience focus and tactical execution.
• Maintain awareness of relevant market dynamics and trends, and the application on the franchise and business
plans.
• Effectively communicate the strategy and objectives of your work to internal cross-functional partners and sales
leadership to drive brand business objectives.
Competencies:
• Competency in core marketing capabilities such as creative development, translating analysis to insights,
optimization across the marketing mix
• Proven ability to lead and influence cross-functional teams (internal and external), including timeline and budget
management
• Strong written and interpersonal skills
• Self-starter and proactive attitude
• Strong collaboration skills
• Success working in a matrixed organization to drive alignment to brand objectives
Qualifications
• Bachelor's Degree
• Marketing experience with proof of building proficiencies in all marketing skills
Applicant Notices & Disclaimers
- For information on benefits, equal opportunity employment, and location-specific applicant notices, click here
At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $ 75.00/hr.