Position: Director of Creative Marketing
Location: Raleigh/Durham 
Type: Direct Hire 

ESSENTIAL FUNCTIONS:

• Act as brand guardian for all creative assets by making sure requests and final product are aligned with brand guidelines and strategic goals. 
• Structure the creative process, strategy, and team to be able to handle the growing volume and creative demands of an evolving brand. 
• Storyboard and lead execution on brand creative assets to support all business silos: Ecomm/digital, wholesale, international, social, and retail.
• Build and manage the G/FORE calendar for all creative assets including ecommerce and campaign photography and video, social needs, and copy.
• Work closely with the Director of Brand Marketing to develop and maintain calendars for advertising, marketing, collateral, and events to ensure content is captured as needed.
• Work side-by-side with the digital team to manage gfore.com;
  supply required assets for activations, new product releases & collection launches.
• Lead other special projects as needed (ie. Catalogs, inserts for e-comm orders, player and influencer content, event initiatives, etc.
• Work closely with brand leadership to identify opportunities and challenges; tackle tasks and ensure that business goals are met.   
• Oversee the Copywriter in making sure the G/FORE brand voice is cohesive and consistent across all marketing and brand collateral, including DTC and B2B.
• Work with Sales, Merchandising, Design and Store teams to understand nature and timing of product launches to provide the accompanying marketing materials for all wholesale and retail efforts.
• Oversee budgeting for the Creative team, working with managers to ensure timely and accurate invoicing, and communicating clearly with the Finance team.
• Lead the team to ensure legal usage rights are aligned with the company need, helping mentor the management team to negotiate and take bids.
• Coordinate with the team to keep a strong asset management plan for cross-functional clarity and accurate usage intention for all content.

COMPETENCIES:

• Comfortable liaising at all levels within the business to understand cross-department creative needs with a collaborative mindset
• Excellent work ethic paired with a positive attitude to meet demands and deadlines as a team leader in a highly pressurized environment with shifting needs, multiple priorities, and deadlines.
• Strong written and verbal communication skills, including the ability to clearly and effectively summarize information to all teams and executives.
• Pro-active and able to show initiative to constantly improve the studio workflow.
• Strong organizational, logistical, and time management skills.
• Ability to produce and lead multiple creative mediums including web and print with photo, video, & motion graphics.
• Must understand foundational design concepts such as spatial relations & typography;

DESIRED EDUCATION AND EXPERIENCE

• Bachelor’s degree in journalism, Advertising, Communications, Marketing or a related field.
• 5-7 years of project management experience in the fashion or sports industry.
• Experience in a studio environment, understanding various position flows and needs.
• Proficient in Microsoft for reporting and budgeting.
• Knowledge of asset management tools such as Global Edit or Creative Force is a plus.
• Understanding of project management tools such as Monday.com, Asana, or similar.
• Prior experience working with a luxury brand is a plus;

 
 
At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $ 130000.00/Yearly.