Job title: Marketing Communication & Digital Marketing Spec 2

Duration: 10 Months

Location: Irvine California 92618

Job Description

• This will be in our Irvine, CA office. 4 days in office. Friday remote. This will be in our Irvine, CA office. 4 days in office. Friday remote.
• Client’s Advanced Patient Monitoring (APM) is seeking a detail-oriented and creatively driven Digital Marketing Specialist to support global digital marketing initiatives.
• This role will primarily focus on migrating existing content from legacy websites and tailoring page templates in Figma for integration into clients website
• In addition, you’ll also support broader digital marketing activities such as designing new web pages to support product launches and campaigns, keyword research and create other digital content assets.
• The successful candidate will collaborate closely with APM’s Global Marketing team, regional stakeholders, and client’s Corporate Brand and Digital teams to deliver a cohesive, high-quality digital presence aligned with client’s brand guidelines and strategic objectives.

Key Responsibilities:

Website:

• Migrate legacy web content to clients website ensuring optimal module selection from the approved client’s Figma Design systems for effective presentation.
• Create new and updated page layouts, and visual mockups in Figma that align with CLIENT’S brand guidelines to support product launches and sustaining campaigns.
• Prepare design specifications and assets for handoff to the web authoring team.
• Ensure all designs meet accessibility standards and deliver a consistent global user experience across multiple screen ratios.

Digital Marketing Support

• Conduct keyword research to optimize digital content for SEO/GEO and SEM.
• Monitor and report on SEM campaigns, providing insights for regional marketers and global marketing teams.
• Assist in the creation of other digital content, social media reels, banners, etc.

Project Coordination:

• Open, track and update web requests through Jira, ensuring accurate documentation.
• Follow up on ticket progress and communicate status updates to maintain timelines.
• Other incidental duties as required.

What We’re Looking For

• Experience in web design and digital marketing and/or content.
• Proficiency in Adobe Creative Suite, Figma, and other editing tools.
• Understanding of website management, including working with a web CMS
• Ability to work on-site in Irvine, CA 4 days/week (local candidates only)
• Excellent communication and collaboration skills

Preferred Qualifications:

• Experience in regulated industries (e.g., medtech, healthcare, financial services)
• Knowledge of HTML/CSS, SEO best practices, and SEM campaigns
• Ability to tailor designs to the nuances of each digital channel
• Confidence in being a digital brand steward within a large organization.

Must-Haves:

• Adobe Creative Cloud
• Content Creation
• Digital Content
• Digital Marketing
• Figma
• Search Engine Marketing (SEM)
• Search Engine Optimization (SEO)
• Social Media

Education and Experience:

• Bachelor's Degree in a related field with 2-5 years of work experience in digital marketing.
• Experience in Medical Devices/Pharma industry preferred; Technology/Manufacturing/Industrial industries with B2B focus also acceptable.
• Proficiency in website design management, including working with a web CMS, knowledge of HTML/CSS, SEO best practices, and SEM campaigns.
• Knowledge of Figma, Adobe Creative Suite or similar tools to create content and to direct agencies on more complex deliverables.

Additional Skills:

• Strong organizational and time management skills.
• Attention to detail and ability to manage multiple tasks simultaneously.
• Basic analytical skills to interpret campaign performance data.
• Good communication skills and ability to work collaboratively with team members.
• Adaptability to new technologies, digital platforms, social media channels and tools.
• Ability to work independently and meet deadlines.

 
 
At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $ 34.38/hr.