Marketing Manager III
Spectraforce
New York, New York
Remote
a month ago
Job Description
Title: Marketing Manager III
Duration: 8+ Months (High possibility of extension)
Location: REMOTE (EST OR PST)
RESPONSIBILITIES
Brand Storytelling: Champion the brand's mission, and positioning to drive business growth and brand awareness. Ensure consistent brand voice and tone across all marketing channels Support positioning and external messaging for go-to-market execution for feature launches.
Support Full-Funnel Campaign Planning & Execution: Execute programs that drive brand messaging across awareness, consideration and engagement channels, on and off the app. Project manage work flows, including timeline management and creative trafficking, to ensure on-time delivery of deliverables and completion of key milestones.
Measurement and Analysis: Aid in the development and tracking of key performance indicators (KPIs) to measure campaign effectiveness and brand health. Analyze results and provide actionable insights to optimize future activations and campaigns.
Cross-Functional Collaboration: Partner with internal teams to ensure aligned brand messaging and activation execution. Collaborate with internal and external agencies to drive brand initiatives.
Minimum qualifications:
BA/BS degree (or equivalent professional experience)
4-6 years experience in brand management or brand marketing
Proven track record of developing and executing successful brand strategies and full-funnel activations, tests or campaigns.
Strong understanding of brand positioning, messaging, and storytelling. Strong analytical skills, with experience in measurement and analysis of campaign effectiveness.
Excellent communication and collaboration skills, with ability to work effectively with cross-functional teams.
Comfortable in a fast-paced environment, strong project management skills and ability to thrive amidst ambiguity
Preferred Qualifications:
MBA End-to-end tech or brand management experience (e.g., CPG brand management experience) and strong understanding of the creative development process.
Experience marketing a brand to creators/influencers, or working with creators in brand marketing programs
Passion for sports, entertainment, music and culture
Minimum Years of Experience
4-6
Must-Have Skills
1. Brand Strategy & Storytelling
Ability to develop and execute brand strategies, ensuring a consistent brand voice and messaging across all channels.
Strong understanding of brand positioning, storytelling, and go-to-market execution.
2. Analytical & Measurement Skills
Experience developing and tracking KPIs, analyzing campaign effectiveness, and providing actionable insights to optimize future campaigns.
Ability to use data to inform decisions and drive business growth.
3. Project Management & Cross-Functional Collaboration
Strong project management skills, including timeline management and milestone tracking.
Excellent communication and collaboration skills, with a proven record of working effectively with cross-functional teams.
Nice-to-Have Skills
1. Experience in Tech or CPG Brand Management
Background in end-to-end brand management within technology or consumer packaged goods industries.
2. Creator/Influencer Marketing Experience
?Experience marketing to or working with creators/influencers in brand marketing programs.
3. Adaptability and Problem-Solving in Ambiguous Environments
Demonstrated ability to thrive amidst ambiguity, multi-task, and adapt to changing priorities.
Day-to-Day Responsibilities
Demonstrate strong operational skills in managing daily activities and overseeing budgets.
Develop and execute strategic plans in alignment with key stakeholders.
Possess a solid understanding of marketing principles and effectively communicate using marketing terminology.
Any companies they would like to see on resumes
Experience working in large marketing organizations and with CPG (Consumer Packaged Goods) companies is a plus.
About the Team
This team leads all consumer-facing brand marketing creative concepts and campaigns across all audiences, communicating the many ways in which Instagram is designed for people to connect through creativity. We work closely with internal cross functional partners in Product Marketing, Comms, Product and Partnerships, as well as with many external creative agencies and partners, to bring innovative, brand-building ideas to life.
How will progress be evaluated? What does success look like for this assignment
Progress will be evaluated by tracking key performance indicators (KPIs) for brand campaigns, project delivery timelines, and the effectiveness of cross-functional collaboration. Regular reviews of campaign results, stakeholder feedback, and workflow efficiency will determine overall success.
What challenges should the ideal candidate expect in this role, and how can they help address them?
Being adaptable and big learner.
This role offers the opportunity to shape a brand’s story and drive high-impact, creative campaigns in a dynamic, cross-functional environment. It also provides professional growth, visibility, and the chance to contribute to meaningful, innovative work.
Screening/Next Steps
Screening Process
2 rounds in total: First Round: 15-minute initial screening w./ HM Second Round: Follow-up screening
.
Duration: 8+ Months (High possibility of extension)
Location: REMOTE (EST OR PST)
RESPONSIBILITIES
Brand Storytelling: Champion the brand's mission, and positioning to drive business growth and brand awareness. Ensure consistent brand voice and tone across all marketing channels Support positioning and external messaging for go-to-market execution for feature launches.
Support Full-Funnel Campaign Planning & Execution: Execute programs that drive brand messaging across awareness, consideration and engagement channels, on and off the app. Project manage work flows, including timeline management and creative trafficking, to ensure on-time delivery of deliverables and completion of key milestones.
Measurement and Analysis: Aid in the development and tracking of key performance indicators (KPIs) to measure campaign effectiveness and brand health. Analyze results and provide actionable insights to optimize future activations and campaigns.
Cross-Functional Collaboration: Partner with internal teams to ensure aligned brand messaging and activation execution. Collaborate with internal and external agencies to drive brand initiatives.
Minimum qualifications:
BA/BS degree (or equivalent professional experience)
4-6 years experience in brand management or brand marketing
Proven track record of developing and executing successful brand strategies and full-funnel activations, tests or campaigns.
Strong understanding of brand positioning, messaging, and storytelling. Strong analytical skills, with experience in measurement and analysis of campaign effectiveness.
Excellent communication and collaboration skills, with ability to work effectively with cross-functional teams.
Comfortable in a fast-paced environment, strong project management skills and ability to thrive amidst ambiguity
Preferred Qualifications:
MBA End-to-end tech or brand management experience (e.g., CPG brand management experience) and strong understanding of the creative development process.
Experience marketing a brand to creators/influencers, or working with creators in brand marketing programs
Passion for sports, entertainment, music and culture
Minimum Years of Experience
4-6
Must-Have Skills
1. Brand Strategy & Storytelling
Ability to develop and execute brand strategies, ensuring a consistent brand voice and messaging across all channels.
Strong understanding of brand positioning, storytelling, and go-to-market execution.
2. Analytical & Measurement Skills
Experience developing and tracking KPIs, analyzing campaign effectiveness, and providing actionable insights to optimize future campaigns.
Ability to use data to inform decisions and drive business growth.
3. Project Management & Cross-Functional Collaboration
Strong project management skills, including timeline management and milestone tracking.
Excellent communication and collaboration skills, with a proven record of working effectively with cross-functional teams.
Nice-to-Have Skills
1. Experience in Tech or CPG Brand Management
Background in end-to-end brand management within technology or consumer packaged goods industries.
2. Creator/Influencer Marketing Experience
?Experience marketing to or working with creators/influencers in brand marketing programs.
3. Adaptability and Problem-Solving in Ambiguous Environments
Demonstrated ability to thrive amidst ambiguity, multi-task, and adapt to changing priorities.
Day-to-Day Responsibilities
Demonstrate strong operational skills in managing daily activities and overseeing budgets.
Develop and execute strategic plans in alignment with key stakeholders.
Possess a solid understanding of marketing principles and effectively communicate using marketing terminology.
Any companies they would like to see on resumes
Experience working in large marketing organizations and with CPG (Consumer Packaged Goods) companies is a plus.
About the Team
This team leads all consumer-facing brand marketing creative concepts and campaigns across all audiences, communicating the many ways in which Instagram is designed for people to connect through creativity. We work closely with internal cross functional partners in Product Marketing, Comms, Product and Partnerships, as well as with many external creative agencies and partners, to bring innovative, brand-building ideas to life.
How will progress be evaluated? What does success look like for this assignment
Progress will be evaluated by tracking key performance indicators (KPIs) for brand campaigns, project delivery timelines, and the effectiveness of cross-functional collaboration. Regular reviews of campaign results, stakeholder feedback, and workflow efficiency will determine overall success.
What challenges should the ideal candidate expect in this role, and how can they help address them?
Being adaptable and big learner.
This role offers the opportunity to shape a brand’s story and drive high-impact, creative campaigns in a dynamic, cross-functional environment. It also provides professional growth, visibility, and the chance to contribute to meaningful, innovative work.
Screening/Next Steps
Screening Process
2 rounds in total: First Round: 15-minute initial screening w./ HM Second Round: Follow-up screening
.
Applicant Notices & Disclaimers
- For information on benefits, equal opportunity employment, and location-specific applicant notices, click here
At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $ 68.00/hr.