Head of Growth Marketing
Spectraforce
US
Remote
6 days ago
Job Description
Title: Head of Growth Marketing
Team: 5 full-time marketers + agency support (2 contractors)
Location: Remote (U.S. or Canada)
Start Date: ASAP – target hire by November
Work Hours: Aligns with EST (flexible for West Coast)
Company Overview
The client is a fast-growing, Series A 3D design startup redefining the future of interactive, real-time, and collaborative design. They’ve amassed over 4M designers using the product, including teams from Fortune 100 companies, and are now shifting from product-led growth to an enterprise-focused GTM motion.
Role Overview
The Head of Growth Marketing will drive global B2B expansion by owning demand generation, performance, and brand strategy — a player-coach role in a small, fast-paced environment (25 employees across 14 countries).
Core Responsibilities
Current Marketing Stack
90–180 Day Priorities
Ideal Candidate Profile
At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $ 150000.00/Yearly.
Team: 5 full-time marketers + agency support (2 contractors)
Location: Remote (U.S. or Canada)
Start Date: ASAP – target hire by November
Work Hours: Aligns with EST (flexible for West Coast)
Company Overview
The client is a fast-growing, Series A 3D design startup redefining the future of interactive, real-time, and collaborative design. They’ve amassed over 4M designers using the product, including teams from Fortune 100 companies, and are now shifting from product-led growth to an enterprise-focused GTM motion.
Role Overview
The Head of Growth Marketing will drive global B2B expansion by owning demand generation, performance, and brand strategy — a player-coach role in a small, fast-paced environment (25 employees across 14 countries).
Core Responsibilities
- Lead omni-channel marketing: organic, paid, SEO, product marketing, content, events, and brand.
- Build and scale a demand generation engine for enterprise pipeline growth.
- Optimize acquisition funnels, MQL/SQL conversion, and ROI tracking.
- Partner cross-functionally with Sales, Product, and Growth to unify attribution, messaging, and customer journey analytics.
- Implement a stronger analytics layer (tools like Segment, Amplitude, HubSpot/Marketo).
- Evolve Client’s organic community growth into structured enterprise acquisition strategies.
Current Marketing Stack
- Analytics: Google Analytics, Amplitude
- Email: MailJet, Spritnel, Mailgun
- Performance Tracking: Metrocool
- Goal: Implement a cohesive analytics and attribution framework (potentially Segment)
- Agency: Paid acquisition agency in Bay Area
- Organic: 14 social channels (large organic presence)
90–180 Day Priorities
- Build a demand gen engine and establish a clear pipeline attribution model.
- Prove out channel effectiveness and ROI (paid vs. organic).
- Develop case studies and enterprise marketing materials.
- Strengthen the marketing tech stack to unify performance tracking.
- Lead and scale the marketing function with potential to add 1–2 hires within 6 months.
Ideal Candidate Profile
- B2B SaaS growth leader experienced in enterprise expansion.
- Comfortable in early-stage, lean environments (“comfort with chaos”).
- Skilled across multiple marketing channels (not just demand gen or brand).
- Hands-on: able to run tests, optimize campaigns, and build the playbook from scratch.
- Background in design, creative, or developer-facing software strongly preferred.
- Strategic storyteller who can balance creative and analytical execution.
- Experience with Sigma, Adobe, Miro, or similar companies ideal.
- Not looking for someone too senior or too specialized (too demand-gen or too brand-focused). Need a diversified, hands-on growth leader comfortable running campaigns while shaping overall GTM strategy.
- Looking for someone hungry, adaptable, and data-driven.
Applicant Notices & Disclaimers
- For information on benefits, equal opportunity employment, and location-specific applicant notices, click here
At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $ 150000.00/Yearly.