The Job Description:

Job Title: Project Manager – Adobe Marketo Implementation

Duration: 6+ Months
Location: Remote (Need to support PST hours)
 
Job Description:
We are very much in the crawl phase of this, so a single person to get us up and running on the basics is likely all we need for now, but open to understanding vendors recommendations on benefits / need for a team and / or what a team would look like in the future.

Required Skills:

• Proven track record of Adobe Marketo implementations for B2B companies (ask for case studies or references).
• Marketo Certified Expert (MCE) or higher (e.g., Marketo Certified Solutions Architect).
• Familiarity with Adobe Experience Cloud ecosystem and how Marketo fits in.
• Strong knowledge of Marketo Smart Campaigns, Programs, Smart Lists, and Tokens.
• Ability to set up and optimize nurture campaigns, lead scoring, and segmentation.
• Experience integrating Marketo with CRM systems (in our case, Microsoft Dynamics)
• Familiarity with data governance, deduplication, and database management.
• Understanding of Marketo Landing Page and Email Template customization (HTML/CSS)
• Ability to map business goals to marketing automation strategy.
• Experience designing lead lifecycle models and revenue funnels.
• Expertise in engagement programs, ABM (Account-Based Marketing), and personalization.
• Knowledge of GDPR, CCPA, and other data privacy regulations relevant to marketing automation
• Clear implementation methodology (e.g., phased rollout vs. full migration)
• Ability to provide a project plan, milestones, and timelines
• Strong communication skills for working with marketing, sales, and IT stakeholders
• Willingness to train internal teams on Marketo best practices
• Documentation deliverables (campaign setup guides, process flows, playbooks)

 
 
At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $ 40.00/hr.