Title: Senior Marketing Manager
Location- Remote
Duration: 5+ months
 

Job Description: 
Strategy Development:

• Create and implement comprehensive paid media strategies aligned with overall marketing objectives and business goals.
• Identify target audiences across different platforms and develop tailored campaign messaging.
• Determine optimal budget allocation across various paid channels based on performance data.
• Campaign Execution:
• Manage paid advertising campaigns on platforms like Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, and programmatic display networks.
• Develop ad creative, landing pages, and call-to-actions that resonate with target audiences.
• Set up tracking and measurement systems to monitor campaign performance against key metrics.

Performance Optimization:

• Continuously analyze campaign data to identify areas for improvement and optimize bids, targeting, and ad creatives
• Conduct A/B testing to identify the most effective ad variations and landing page elements
• Implement data-driven adjustments to campaign strategies based on performance insights

Reporting and Analysis:

• Generate comprehensive reports on campaign performance, including key metrics like impressions, clicks, conversions, cost per acquisition (CPA), and ROI
• Provide actionable insights to stakeholders on campaign performance and identify opportunities for further optimization

Collaboration:

• Work closely with other marketing teams, including campaigns, content marketing, creative, and analytics, to ensure alignment and maximize campaign effectiveness
• Collaborate with external agencies or vendors to manage paid media campaigns 

 
What we’re looking for:

• Minimum 7+ years experience in related campaigns, growth, performance marketing, or related role
• Growth marketing experience at a B2B company required
• Strong understanding of paid advertising platforms and their functionalities (Google Ads, Facebook Ads, etc.)
• Proficiency in data analysis and interpretation to identify trends and make informed decisions
• Excellent analytical and problem-solving skills to optimize campaigns for maximum ROI
• Experience with digital marketing tools and technologies for campaign management and reporting
• Strong communication and collaboration skills to work effectively with cross-functional teams
• Stay updated on emerging trends and best practices in the paid media landscape
• Proven experience planning, designing and executing growth experiments
• An eye for impactful creative, ability to drive strategic messaging

 
 
At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $ 44.00/hr.