Job Title: Marketing Optimization Specialist
Location: Fully Remote
Duration: 6 months Assignment
Shift/Hours: 40 hours/week
 
About the Role:

• We are seeking a motivated and detail-oriented Marketing Optimization Specialist to join our dynamic marketing team.
• In this role, you will be the first point of contact for inbound leads, playing a critical role in engaging, qualifying, and nurturing prospects to initiate product trials.
• Your efforts will directly impact our lead conversion and sales pipeline growth.

Key Responsibilities:

• Respond promptly to inbound leads via email and/or phone to initiate contact and assess potential fit.
• Qualify leads based on predefined criteria such as buying authority, business need, and timeline.
• Conduct discovery calls to uncover pain points, goals, and alignment with our solution.
• Maintain accurate and timely records of all interactions in the CRM system (e.g., Salesforce, HubSpot).
• Provide prospects with access to demos, product information, and other resources to support conversion.
• Follow up and nurture leads through the sales funnel.
• Consistently meet or exceed weekly and monthly KPIs, including lead response time, qualification rate, and handoff volume.

Qualifications:

• 1+ years of experience in a lead qualification or sales development role, preferably in B2B SaaS or healthcare.
• Strong written and verbal communication skills.
• Proficiency with CRM tools and sales engagement platforms.
• Highly organized with excellent time management and multitasking abilities.
• Self-motivated, coachable, and eager to learn and grow.
• Ability to thrive in a fast-paced, collaborative team environment.

• Opportunity to work with a passionate and innovative team.
• Make a direct impact on company growth and customer success.
• Access to professional development and career advancement opportunities.

 

 


At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $22.87/hr.