Job Title: Digital Marketing Manager - Paid Search, Social and Performance Marketing
Duration: 12 months
Location: Onsite- New York, NY
 
The Digital Marketing Manager - Paid Search, Social and Performance Marketing is responsible for designing, scaling, and optimizing paid media and performance marketing campaigns to drive quality traffic and leads for scalable growth. This role requires expertise in digital channel (proficiency in Facebook, LinkedIn and Google Ads are a must), marketing, data analysis, and project management to ensure exceptional campaign delivery, tracking, and optimization.
 
Overview of the Person:
This person is a seasoned digital marketer with 7+ years of experience in performance marketing, preferably in a B2B SaaS, Technology or agency environment. You understand audiences, personas, and you know how to approach Enterprise and SMB marketing. You are a strategic thinker with strong analytical skills, able to drive business growth through data-driven marketing strategies. You are also a collaborative self-starter, able to work effectively with cross-functional teams to deliver insights and drive results as part of a team and autonomously.
 
Key Responsibilities:

• Design and scale paid media programs to drive quality traffic, leads and scalable growth
• Manage paid search campaigns using AI, automation, and smart bidding, notably app installs.
• Optimize channels and programmes for integrated campaigns.
• Activate multi-channel ABM strategies for high-value contacts.
• Manage programmatic display and native campaigns for awareness and education.
• Ensure exceptional digital advertising campaign delivery in ad creative, ad format, platform innovation, QA, and optimization.
• Comprehensive tracking and reporting for digital campaigns to allow advanced optimization.
• Lead digital channel delivery, ensuring agencies and partners have all required deliverables.
• Oversee and own campaign tracking to ensure robust digital campaign measurement.
• Collaborate with analytics, data science, and measurement teams to build digital channel reports.
• Continuously review and optimize digital GTM processes.
• Segmentation testing - Deep dive into audiences and assist with testing to improve performance.
• Innovate at landing page and form level, and assist with SEO & CRO to improve organic performance.
• Support SEO strategies for traffic growth and new prospect acquisition.
• Deliver insights to sales, product marketing, and management teams.
• Use data-driven marketing to identify trends and make optimization recommendations.
• Collaborate with cross-functional teams to create growth roadmaps and develop optimization plans.
• Innovate, test, and optimize - Own the testing and learning agenda.

 
Experience Required:

• 7+ years in performance marketing, preferably in a B2B SaaS, agency, or fast-paced, high-growth environment.
• Experience managing agencies and budgets with expertise in social/digital marketing.
• Familiarity with Mar/Ad-tech, enrichment, routing, automation, nurture, activation, monetization, and personalization.
• Proficiency in measurement tools, data analytics, and reporting tools like Google Data Studio, Salesforce.
• Strong project management and communication skills and experience working with privacy, legal, and engineering teams.
• Comfortable with working across timezones, managing complexity and ambiguity.

 

 


At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $68.00/hr.