Marketing Operations Specialist
Spectraforce
Oakland, California
Remote
2 days ago
Job Description
Job Title: Marketing Operations Specialist, Marketo
Location: 100% Remote - US
Duration: 6 months
Shift/Hours: 40 hrs/week
Job Description
The Square Marketing team works to acquire new Square sellers through end-to-end acquisition campaigns. We’re looking for a Marketing Operations Specialist with prior Marketo and Salesforce experience to support these efforts and work cross-functionally with several stakeholders.
You will be part of a centralized team that supports Square’s global Marketing effort. You’ll work with the Automation Platform team on ways to streamline current workflows, utilize analytics to uncover new opportunities, execute on inbound requests, and ensure proper attribution and segmentation. Aside from execution, you will strategize and consult with other Marketo users, ensuring campaign tracking and ROI. Your efforts will be vital in ensuring that our Salesforce and Marketo instances communicate seamlessly, minimizing any potential sync errors, backlogs, or service slowdowns.
With data at the heart of everything we do, you’ll work closely with cross department teams to support data governance, program creation, and lead handoff. You will work with our analytical partners to determine ROI and report findings back to the stakeholders to inform future campaigns.
You will:
You have:
About Us: SPECTRAFORCE is one of the fastest-growing workforce solutions firms in the United States. As a diversity-owned business, we place human connection at the heart of everything we do, building strong relationships with both clients and candidates to fill roles successfully. Our teams in North and Central America and India serve more than 150 Fortune clients globally, leveraging custom AI technology to provide direct hire, executive search, nearshoring, offshoring, and project staffing solutions.
Benefits: SPECTRAFORCE offers ACA compliant health benefits as well as dental, vision, accident, critical illness, voluntary life, and hospital indemnity insurances to eligible employees. Additional benefits offered to eligible employees include commuter benefits, 401K plan with matching, and a referral bonus program. SPECTRAFORCE provides unpaid leave as well as paid sick leave when required by law.
Equal Opportunity Employer: SPECTRAFORCE is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, religion, color, sex, national origin, age, sexual orientation, gender identity, genetic information, disability or veteran status, or any other category protected by applicable federal, state, or local laws. Please contact Human Resources at LOA@spectraforce.com if you require reasonable accommodation.
California Applicant Notice: SPECTRAFORCE is committed to complying with the California Privacy Rights Act (“CPRA”) effective January 1, 2023; and all data privacy laws in the jurisdictions in which it recruits and hires employees. A Notice to California Job Applicants Regarding the Collection of Personal Information can be located on our website. Applicants with disabilities may access this notice in an alternative format by contacting NAHR@spectraforce.com.
LA County, CA Applicant Notice: If you are selected for this position with SPECTRAFORCE, your offer is contingent upon the satisfactory completion of several requirements, including but not limited to, a criminal background check. We consider qualified applicants with arrest or conviction records for employment in accordance with all local ordinances and state laws, including the Los Angeles County Fair Chance Ordinance for Employers (FCO) and the California Fair Chance Act (FCA). The background check assessment will consider whether a criminal history could reasonably have a direct, adverse impact on the job-related safety, security, trust, regulatory compliance, or suitability for this role. Such findings may result in withdrawal of a conditional job offer.
At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $46.50/hr.
Location: 100% Remote - US
Duration: 6 months
Shift/Hours: 40 hrs/week
Job Description
The Square Marketing team works to acquire new Square sellers through end-to-end acquisition campaigns. We’re looking for a Marketing Operations Specialist with prior Marketo and Salesforce experience to support these efforts and work cross-functionally with several stakeholders.
You will be part of a centralized team that supports Square’s global Marketing effort. You’ll work with the Automation Platform team on ways to streamline current workflows, utilize analytics to uncover new opportunities, execute on inbound requests, and ensure proper attribution and segmentation. Aside from execution, you will strategize and consult with other Marketo users, ensuring campaign tracking and ROI. Your efforts will be vital in ensuring that our Salesforce and Marketo instances communicate seamlessly, minimizing any potential sync errors, backlogs, or service slowdowns.
With data at the heart of everything we do, you’ll work closely with cross department teams to support data governance, program creation, and lead handoff. You will work with our analytical partners to determine ROI and report findings back to the stakeholders to inform future campaigns.
You will:
- Support the Automation Platform team by providing governance and processes, enabling other marketers to effectively use the Marketo platform.
- Strategize and execute operational efforts for global stakeholders in North America, Europe, and APAC.
- Ensure all lead gen efforts are measured and tracked, with clear reporting on ROI.
- Develop and expand upon workflow processes to ensure timely campaign execution.
- Execute inbound requests submitted by cross-functional partners for lead collection, program development, and prospect targeting.
- Support the Automation Platform team to develop streamlined programs in a templated manner with efficiency and global scale in mind.
- Develop strategies for proactively monitoring our lead pool, emphasizing ways to quickly identify trends and variations.
- Work directly with Sales Operations to support Marketo and Salesforce API uptime, field creation, and system backlogs.
- Coordinate with Marketing Analytics to implement reliable reporting, tracking, and attribution across all markets.
You have:
- 2+ years of marketing experience in a Marketing Operations role.
- Experience with Marketo or equivalent platform and Salesforce.
- An eye for detail and experience in auditing and QAing high-use programs.
- Strong understanding of marketing inbound channels, lead funnel management, database segmentation, attribution, and measurement.
- Experience balancing multiple priorities and making sound strategic decisions on the best way forward.
- Experience working and communicating cross-functionally with key stakeholders.
- Strong analytical skills to develop a targeted approach and drive actionable insights.
- An understanding of CAN-SPAM, GDPR, and CCPA compliance.
- An eager and willing attitude.
- Experience in B2B or Fintech marketing.
- Experience with marketing AI tools or generative AI applications.
- Familiarity with intake queues (e.g. Jira).
About Us: SPECTRAFORCE is one of the fastest-growing workforce solutions firms in the United States. As a diversity-owned business, we place human connection at the heart of everything we do, building strong relationships with both clients and candidates to fill roles successfully. Our teams in North and Central America and India serve more than 150 Fortune clients globally, leveraging custom AI technology to provide direct hire, executive search, nearshoring, offshoring, and project staffing solutions.
Benefits: SPECTRAFORCE offers ACA compliant health benefits as well as dental, vision, accident, critical illness, voluntary life, and hospital indemnity insurances to eligible employees. Additional benefits offered to eligible employees include commuter benefits, 401K plan with matching, and a referral bonus program. SPECTRAFORCE provides unpaid leave as well as paid sick leave when required by law.
Equal Opportunity Employer: SPECTRAFORCE is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, religion, color, sex, national origin, age, sexual orientation, gender identity, genetic information, disability or veteran status, or any other category protected by applicable federal, state, or local laws. Please contact Human Resources at LOA@spectraforce.com if you require reasonable accommodation.
California Applicant Notice: SPECTRAFORCE is committed to complying with the California Privacy Rights Act (“CPRA”) effective January 1, 2023; and all data privacy laws in the jurisdictions in which it recruits and hires employees. A Notice to California Job Applicants Regarding the Collection of Personal Information can be located on our website. Applicants with disabilities may access this notice in an alternative format by contacting NAHR@spectraforce.com.
LA County, CA Applicant Notice: If you are selected for this position with SPECTRAFORCE, your offer is contingent upon the satisfactory completion of several requirements, including but not limited to, a criminal background check. We consider qualified applicants with arrest or conviction records for employment in accordance with all local ordinances and state laws, including the Los Angeles County Fair Chance Ordinance for Employers (FCO) and the California Fair Chance Act (FCA). The background check assessment will consider whether a criminal history could reasonably have a direct, adverse impact on the job-related safety, security, trust, regulatory compliance, or suitability for this role. Such findings may result in withdrawal of a conditional job offer.
At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $46.50/hr.