Omni Channel Analyst
Spectraforce
Lawrence Township, New Jersey
2 months ago
Job Description
Job Title: Omni-Channel Analyst
Onsite/Hybrid: Hybrid 50%
Duration : 12 Months
Site Location: Princeton Pike, 08648
Work Schedule: Mon–Fri, Business Hours
Position Summary:
The Omnichannel Analyst is a key member of the Omnichannel Strategy Center of Excellence (CoE), reporting to the Director of Omnichannel Strategy. This role supports the development, measurement, and optimization of omnichannel marketing strategies across HCP and patient audiences. The Analyst will focus on turning data into actionable insights, supporting segmentation strategies, and driving continuous improvements to the customer journey through data-driven decision-making. This individual will collaborate closely with brand teams, media partners, Business Insights & Technology (BIT), and content strategy teams to enable more personalized and effective customer engagement.
• Provide analytical and operational support to the Director and broader Omnichannel CoE team to inform strategic planning and optimize channel performance.
• Work cross-functionally to gather, synthesize, and report on campaign performance data across a range of digital and non-digital channels.
• Partner with internal and external stakeholders to support audience segmentation, content performance analysis, and customer journey mapping.
• Apply measurement frameworks and test-and-learn methodologies to inform omnichannel planning and execution.
• Assist in translating analytics into clear business recommendations that enhance marketing effectiveness and efficiency.
Duties and Responsibilities:
• Collaborate with BI&A and brand teams to define key performance indicators (KPIs), build dashboards, and monitor performance of digital and omnichannel campaigns.
• Analyze audience engagement across channels such as email, media, search, web, rep-triggered programs, and social, providing insights to improve campaign targeting and content delivery.
• Support the execution and measurement of segmentation strategies, helping teams better understand customer preferences, behaviors, and value-based cohorts.
• Work with agency partners and internal stakeholders to monitor and report on campaign effectiveness, optimizing channel mix and tactical plans.
• Contribute to the development of campaign measurement plans, including test/control design and A/B testing recommendations.
• Participate in cross-functional planning meetings to ensure data is being leveraged effectively to drive omnichannel decision-making.
• Track and interpret industry benchmarks and internal performance trends to contextualize client performance and identify opportunities for improvement.
• Assist in the documentation and sharing of best practices in omnichannel measurement, channel optimization, and reporting across brands and tumor teams.
• Be able to provide ad hoc support to the Director and Brand Teams when needed
Education and Experience:
• Bachelor’s degree in business, marketing, analytics, or a related field required; advanced degree preferred.
• 4–6 years of experience in marketing analytics, digital media reporting, or customer engagement in the healthcare, pharmaceutical, or consumer sectors.
• Experience within the pharmaceutical industry is a must, with oncology preferred
• Familiarity with omnichannel marketing and campaign measurement frameworks.
• Proficiency in Excel, PowerPoint, and data visualization tools (e.g., Tableau, Power BI).
• Experience with CRM, web analytics, and media reporting platforms preferred.
• Strong analytical thinking with the ability to interpret complex data and translate findings into actionable recommendations.
• Excellent communication and collaboration skills with the ability to work in a fast-paced, matrixed environment.
• Detail-oriented with strong organizational skills and ability to manage multiple projects simultaneously.
Working Conditions: Office environment
Travel required: N/A
Physical Demands: Walking, Sitting, Standing
About Us: SPECTRAFORCE is one of the fastest-growing workforce solutions firms in the United States. As a diversity-owned business, we place human connection at the heart of everything we do, building strong relationships with both clients and candidates to fill roles successfully. Our teams in North and Central America and India serve more than 150 Fortune clients globally, leveraging custom AI technology to provide direct hire, executive search, nearshoring, offshoring, and project staffing solutions.
Benefits: SPECTRAFORCE offers ACA compliant health benefits as well as dental, vision, accident, critical illness, voluntary life, and hospital indemnity insurances to eligible employees. Additional benefits offered to eligible employees include commuter benefits, 401K plan with matching, and a referral bonus program. SPECTRAFORCE provides unpaid leave as well as paid sick leave when required by law.
Equal Opportunity Employer: SPECTRAFORCE is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, religion, color, sex, national origin, age, sexual orientation, gender identity, genetic information, disability or veteran status, or any other category protected by applicable federal, state, or local laws. Please contact Human Resources at LOA@spectraforce.com if you require reasonable accommodation.
California Applicant Notice: SPECTRAFORCE is committed to complying with the California Privacy Rights Act (“CPRA”) effective January 1, 2023; and all data privacy laws in the jurisdictions in which it recruits and hires employees. A Notice to California Job Applicants Regarding the Collection of Personal Information can be located on our website. Applicants with disabilities may access this notice in an alternative format by contacting NAHR@spectraforce.com.
LA County, CA Applicant Notice: If you are selected for this position with SPECTRAFORCE, your offer is contingent upon the satisfactory completion of several requirements, including but not limited to, a criminal background check. We consider qualified applicants with arrest or conviction records for employment in accordance with all local ordinances and state laws, including the Los Angeles County Fair Chance Ordinance for Employers (FCO) and the California Fair Chance Act (FCA). The background check assessment will consider whether a criminal history could reasonably have a direct, adverse impact on the job-related safety, security, trust, regulatory compliance, or suitability for this role. Such findings may result in withdrawal of a conditional job offer.
At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $65.00/hr.
Onsite/Hybrid: Hybrid 50%
Duration : 12 Months
Site Location: Princeton Pike, 08648
Work Schedule: Mon–Fri, Business Hours
Position Summary:
The Omnichannel Analyst is a key member of the Omnichannel Strategy Center of Excellence (CoE), reporting to the Director of Omnichannel Strategy. This role supports the development, measurement, and optimization of omnichannel marketing strategies across HCP and patient audiences. The Analyst will focus on turning data into actionable insights, supporting segmentation strategies, and driving continuous improvements to the customer journey through data-driven decision-making. This individual will collaborate closely with brand teams, media partners, Business Insights & Technology (BIT), and content strategy teams to enable more personalized and effective customer engagement.
• Provide analytical and operational support to the Director and broader Omnichannel CoE team to inform strategic planning and optimize channel performance.
• Work cross-functionally to gather, synthesize, and report on campaign performance data across a range of digital and non-digital channels.
• Partner with internal and external stakeholders to support audience segmentation, content performance analysis, and customer journey mapping.
• Apply measurement frameworks and test-and-learn methodologies to inform omnichannel planning and execution.
• Assist in translating analytics into clear business recommendations that enhance marketing effectiveness and efficiency.
Duties and Responsibilities:
• Collaborate with BI&A and brand teams to define key performance indicators (KPIs), build dashboards, and monitor performance of digital and omnichannel campaigns.
• Analyze audience engagement across channels such as email, media, search, web, rep-triggered programs, and social, providing insights to improve campaign targeting and content delivery.
• Support the execution and measurement of segmentation strategies, helping teams better understand customer preferences, behaviors, and value-based cohorts.
• Work with agency partners and internal stakeholders to monitor and report on campaign effectiveness, optimizing channel mix and tactical plans.
• Contribute to the development of campaign measurement plans, including test/control design and A/B testing recommendations.
• Participate in cross-functional planning meetings to ensure data is being leveraged effectively to drive omnichannel decision-making.
• Track and interpret industry benchmarks and internal performance trends to contextualize client performance and identify opportunities for improvement.
• Assist in the documentation and sharing of best practices in omnichannel measurement, channel optimization, and reporting across brands and tumor teams.
• Be able to provide ad hoc support to the Director and Brand Teams when needed
Education and Experience:
• Bachelor’s degree in business, marketing, analytics, or a related field required; advanced degree preferred.
• 4–6 years of experience in marketing analytics, digital media reporting, or customer engagement in the healthcare, pharmaceutical, or consumer sectors.
• Experience within the pharmaceutical industry is a must, with oncology preferred
• Familiarity with omnichannel marketing and campaign measurement frameworks.
• Proficiency in Excel, PowerPoint, and data visualization tools (e.g., Tableau, Power BI).
• Experience with CRM, web analytics, and media reporting platforms preferred.
• Strong analytical thinking with the ability to interpret complex data and translate findings into actionable recommendations.
• Excellent communication and collaboration skills with the ability to work in a fast-paced, matrixed environment.
• Detail-oriented with strong organizational skills and ability to manage multiple projects simultaneously.
Working Conditions: Office environment
Travel required: N/A
Physical Demands: Walking, Sitting, Standing
About Us: SPECTRAFORCE is one of the fastest-growing workforce solutions firms in the United States. As a diversity-owned business, we place human connection at the heart of everything we do, building strong relationships with both clients and candidates to fill roles successfully. Our teams in North and Central America and India serve more than 150 Fortune clients globally, leveraging custom AI technology to provide direct hire, executive search, nearshoring, offshoring, and project staffing solutions.
Benefits: SPECTRAFORCE offers ACA compliant health benefits as well as dental, vision, accident, critical illness, voluntary life, and hospital indemnity insurances to eligible employees. Additional benefits offered to eligible employees include commuter benefits, 401K plan with matching, and a referral bonus program. SPECTRAFORCE provides unpaid leave as well as paid sick leave when required by law.
Equal Opportunity Employer: SPECTRAFORCE is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, religion, color, sex, national origin, age, sexual orientation, gender identity, genetic information, disability or veteran status, or any other category protected by applicable federal, state, or local laws. Please contact Human Resources at LOA@spectraforce.com if you require reasonable accommodation.
California Applicant Notice: SPECTRAFORCE is committed to complying with the California Privacy Rights Act (“CPRA”) effective January 1, 2023; and all data privacy laws in the jurisdictions in which it recruits and hires employees. A Notice to California Job Applicants Regarding the Collection of Personal Information can be located on our website. Applicants with disabilities may access this notice in an alternative format by contacting NAHR@spectraforce.com.
LA County, CA Applicant Notice: If you are selected for this position with SPECTRAFORCE, your offer is contingent upon the satisfactory completion of several requirements, including but not limited to, a criminal background check. We consider qualified applicants with arrest or conviction records for employment in accordance with all local ordinances and state laws, including the Los Angeles County Fair Chance Ordinance for Employers (FCO) and the California Fair Chance Act (FCA). The background check assessment will consider whether a criminal history could reasonably have a direct, adverse impact on the job-related safety, security, trust, regulatory compliance, or suitability for this role. Such findings may result in withdrawal of a conditional job offer.
At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $65.00/hr.