Title - Channel Marketing Manager
Location - US Remote (EST)
Duration – 4+ Months with a strong possibility of getting extended up to 12 Months
 
 
The client is looking for an exceptional Channel Marketing Manager to take on the role of Carrier Channel Marketing Manager. This exciting and important role will be responsible for driving our channel marketing strategy & execution with North American mobility partners like Verizon, TMO & AT&T.
 
Reporting to the Director of Carrier Channel Marketing for North America, this experienced channel leader will be responsible for all marketing operations for bringing all products and services to market, including retail/channel marketing budgets, experiential programs, customer acquisition and retention, and measurement while continually improving our toolset and processes to meet our goals.

Successful candidates will lead with influence before title and communicate easily across functions and levels of the team. You will need to feel comfortable in a fast-paced environment with democratized information and working across Client’s Product Management, Business Development, Marketing, and Operations teams and at the same time, working with our customer’s cross functional leadership teams.
 
Channel Marketing Manager Responsibilities:

• Develop go to market North American retail channel marketing strategy in concert with Client Category and Product Marketing teams.
• Focus on building programs that optimize awareness, trial and conversion and retention ofClient users across multiple products and services.
• Oversight and management of channel co-marketing and OPEX budget, focusing on performance and delivering against agreed upon metrics.
• Identify new channel marketing opportunities in NA and in partnership with other Client geographic leaders and position these opportunities for review to drive to a decision.
• Coordinate and manage marketing elements of regularly scheduled marketing reviews e.g. (Quarterly Business Reviews) including regional share, context & performance across our business channels and partners.
• Deliver sales/marketing metrics and marketing performance.
• Manage content & campaign activities across retailers ensuring our content meets brand standards and is in service of overall Client's strategy.
• Lead & execute marketing and merchandising initiatives with NA retail partners within agreed upon budgets and KPIs Continuously measure, manage and optimize marketing programs to drive efficiency recommending tools development and processes as necessary to achieve these goals innovation.
• Present key marketing programs to retailer partners, executives and business development teams
• Manage full funnel regional accounts (Canada).
• Build and execute lower funnel marketing.
• Increased visibility into global marketing investments and management of full channel budgets.
• Manage processes for 3rd party agency management.

 
Minimum Qualifications:

• 4+ years’ experience in a Channel Marketing role or similar field.
• Candidates should have a demonstrable achievement and success with a consumer technology brands.
• 4+ years’ experience in building go-to-market strategies, planning and execution across digital and physical retail channels.
• 4+ year’s experience working directly with online retail partners with demonstrable knowledge of key advertising metrics and programs. CPC (Cost per Conversion), CPA (Cost per Acquisition), LTV (Lifetime Value) and ROAS (Return on Advertising Spend) as examples.
• Knowledge in Gross Margin Return on Investment (GMROI), inventory turns, etc.
• Demonstrate presentation skills.
• Bachelor’s degree in Business, Marketing, Economics or related field.
• Extremely high level of accuracy and attention to detail, able to detect inconsistencies and errors.
• Experience managing relationships with cross-functional stakeholders and external vendors.
• Highly effective at managing conflict. Is able to address issues between stakeholders swiftly in order to maintain a positive team spirit that is consistent with Facebook values.
• Strong interpersonal skills, approachable and flexible.
• Experience with navigating various organizational environments where culture and structure varies.
• Understand how to create and manage project trackers.
• Excellent communicator, superb verbal and written communication.

 
Preferred Qualifications:

• BA/BS degree in Business, Marketing or a related field.
• Global retail experience (outside of North America).
• Experience with challenger/new business technologies that have changed the way human beings work and socialize e.g., Uber, Nest, Apple iPad.
• Creative/ Design background a plus.
• Experience within a brand executing a direct-to-consumer physical retail strategy.
• Experience in bringing projects from concept stage through design, development, and execution.
• Experience in working with sales, product, brand, channel marketing, and legal.
• Experience maintaining budgets and fiscal responsibility.
• Knowledge of presentation decks for executives and partners.
• 7-10 years of experience.
• Bachelor’s degree required, communications and marketing.
• Secondary language in Spanish would be nice.

 
  

About Us: SPECTRAFORCE is one of the fastest-growing workforce solutions firms in the United States. As a diversity-owned business, we place human connection at the heart of everything we do, building strong relationships with both clients and candidates to fill roles successfully. Our teams in North and Central America and India serve more than 150 Fortune clients globally, leveraging custom AI technology to provide direct hire, executive search, nearshoring, offshoring, and project staffing solutions.
 
Benefits: SPECTRAFORCE offers ACA compliant health benefits as well as dental, vision, accident, critical illness, voluntary life, and hospital indemnity insurances to eligible employees. Additional benefits offered to eligible employees include commuter benefits, 401K plan with matching, and a referral bonus program. SPECTRAFORCE provides unpaid leave as well as paid sick leave when required by law.

Equal Opportunity Employer: SPECTRAFORCE is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, religion, color, sex, national origin, age, sexual orientation, gender identity, genetic information, disability or veteran status, or any other category protected by applicable federal, state, or local laws. Please contact Human Resources at LOA@spectraforce.com if you require reasonable accommodation.
 
California Applicant Notice: SPECTRAFORCE is committed to complying with the California Privacy Rights Act (“CPRA”) effective January 1, 2023; and all data privacy laws in the jurisdictions in which it recruits and hires employees. A Notice to California Job Applicants Regarding the Collection of Personal Information can be located on our website. Applicants with disabilities may access this notice in an alternative format by contacting NAHR@spectraforce.com.
 
LA County, CA Applicant Notice: If you are selected for this position with SPECTRAFORCE, your offer is contingent upon the satisfactory completion of several requirements, including but not limited to, a criminal background check. We consider qualified applicants with arrest or conviction records for employment in accordance with all local ordinances and state laws, including the Los Angeles County Fair Chance Ordinance for Employers (FCO) and the California Fair Chance Act (FCA). The background check assessment will consider whether a criminal history could reasonably have a direct, adverse impact on the job-related safety, security, trust, regulatory compliance, or suitability for this role. Such findings may result in withdrawal of a conditional job offer. 


At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $50.35/hr.