Job Description
Duration- 3 months (Part-Time)
Location- Remote
The Marketing Automation Strategist leads clients and supports growing our overall 1:1 marketing efforts across known channels and people, utilizing leading MA platforms (Marketo, SFMC, Eloqua), as part of driving Fathom’s overall business. The Strategist is responsible for delivering both technical and strategic solutions for clients on 1:1 marketing programs. The ideal candidate is both strategic and technical, results driven, and has a passion for digital marketing.
Competencies:
• Advocates always: able to build strong relationships internally and externally; puts the customer first when it comes to problem solving
• Raise the bar: actioned oriented & never satisfied with the status quo; challenges Fathom & clients to continuously improve
• Everyone a leader: leads clients and internal personnel (via project delegation) in areas such vision, roadmaps, overall MA capabilities, KPIs, reporting and insights/analysis
• Make order from chaos: able to deal with ambiguity, is approachable & embraces ideas from others, to deliver quality outputs for clients
Responsibilities:
• Lead the direction of Marketing Automation efforts for clients across 1:1 marketing activities, including identifying new opportunities for messaging, identifying the right channel (email, SMS, etc.) and overseeing the day-to-day execution work of Sr. Specialists/Specialists
• Hands-on administration across 1:1 marketing platforms, including MA leading platforms (Marketo, SFMC, Eloqua) identifying the need for operational campaigns such as lead management and native integrations, provide direction to clients on the value of these campaigns and the most efficient setup
• Lead clients by defining KPIs for strategies that connect with overarching business goals, create reporting, analyze campaign performance, and communicate how results lead to business impact. Include recommendations to continuously improve programs and work with Sr. Specialists/Specialists to ensure testing plans lead to impact in KPIs
• Build outreach strategies within 1:1 marketing platforms, including leading MA platforms, via auditing client databases to identify untapped audiences, learn about clients’ businesses to identify their ideal customer’s pain points, and mapping those pain points to messaging and channels
• Guide Sr. Specialists/Specialists to convert strategic vision to live campaigns and assist in landing page creation, nurture campaign setup, form creation and processing, data management and segmentation
• Knowledgeable of new marketing operations developments and make recommendations for strategic improvements to continually optimize and develop the effectiveness of the platform
• Facilitate defining and scoping business requirements, identify stakeholders needed for successful completion of a project and participate as a subject matter expert in strategy and customer sessions
• Knowledge transfer/training to clients and internal client teams on solution(s) implemented, along with documentation in support of solutions
Qualifications
• B.S. or B.A. degree in Marketing, Advertising, Communications, or equivalent professional experience
• 4+ years of Marketing experience desired, B2B and Healthcare experience preferred
• Technical mastery of 1:1 marketing platforms, including leading MA platforms (Marketo, SFMC, Eloqua) via advanced/admin capacity (Program Builder, Lead Scoring, Customer Lifecycle, etc.)
• Ability to think strategically with a strong ability to execute plans and exceed client expectations
• Excellent structured communication skills with the ability to frame complex digital marketing, 1:1 marketing and technical concepts in a way which facilitates discussion and deeper levels of understanding for our clients
• Proven success in driving results-oriented marketing programs and strategies, and the ability to proactively identify opportunities for improvement and optimization
• Must be able to speak to and demonstrate knowledge in the digital marketing field
• Familiar and/or proficient on marketing technology, providing best practice recommendations in terms of sales and marketing alignment via technology
Preferred Qualifications
• Experience working in a digital agency, consulting firm or digital marketing is a plus
• Leadership, training, and/or management experience
• Experience using various APIs
• Experience with working with third party solutions and across digital channels, and integrating with various MA platforms
• Experience with Customer Data Platforms (CDP) and Data Management Platforms (DMP)
About Us: SPECTRAFORCE is one of the fastest-growing workforce solutions firms in the United States. As a diversity-owned business, we place human connection at the heart of everything we do, building strong relationships with both clients and candidates to fill roles successfully. Our teams in North and Central America and India serve more than 150 Fortune clients globally, leveraging custom AI technology to provide direct hire, executive search, nearshoring, offshoring, and project staffing solutions.
Benefits: SPECTRAFORCE offers ACA compliant health benefits as well as dental, vision, accident, critical illness, voluntary life, and hospital indemnity insurances to eligible employees. Additional benefits offered to eligible employees include commuter benefits, 401K plan with matching, and a referral bonus program. SPECTRAFORCE provides unpaid leave as well as paid sick leave when required by law.
Equal Opportunity Employer: SPECTRAFORCE is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, religion, color, sex, national origin, age, sexual orientation, gender identity, genetic information, disability or veteran status, or any other category protected by applicable federal, state, or local laws. Please contact Human Resources at LOA@spectraforce.com if you require reasonable accommodation.
California Applicant Notice: SPECTRAFORCE is committed to complying with the California Privacy Rights Act (“CPRA”) effective January 1, 2023; and all data privacy laws in the jurisdictions in which it recruits and hires employees. A Notice to California Job Applicants Regarding the Collection of Personal Information can be located on our website. Applicants with disabilities may access this notice in an alternative format by contacting NAHR@spectraforce.com.
LA County, CA Applicant Notice: If you are selected for this position with SPECTRAFORCE, your offer is contingent upon the satisfactory completion of several requirements, including but not limited to, a criminal background check. We consider qualified applicants with arrest or conviction records for employment in accordance with all local ordinances and state laws, including the Los Angeles County Fair Chance Ordinance for Employers (FCO) and the California Fair Chance Act (FCA). The background check assessment will consider whether a criminal history could reasonably have a direct, adverse impact on the job-related safety, security, trust, regulatory compliance, or suitability for this role. Such findings may result in withdrawal of a conditional job offer.
At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $50.00/hr.