Title: Product Marketing Manager
Duration: 2 months (may extend based on candidate performance)
Location: Redwood City CA - Remote

Job Description:

• Work with customers to develop compelling assets that articulate their Cloud modernization journey and business outcomes.
• Be an SME for the sales team, explaining to prospects the value of client's Cloud Modernization program.
• Promote our products and best practices by marketing events, webinars, social media, and other channels.
• Be a spokesperson with the press, analysts, and industry events.
• Develop and drive the complete launch of new products.

What We'd Like to See

• You re well-versed in enterprise software, especially cloud data management, data and app integration, iPaaS, and cloud modernization technologies.
• Can develop product positioning/messaging that articulates unique value propositions.
• Understand multiple main personas, including app developers, app/enterprise architects, citizen integrators, data engineers, ETL and software developers, data analysts, data scientists, and C-level IT managers.
• Oversee and deliver a complete bill of materials, including ebooks, blogs, whitepapers, datasheets, etc., presentations, briefs, FAQs, guides, and related collateral that allow the sales process from lead generation to deal close, create excitement, and build trust in market leadership that accelerates client’s IDMC adoption.
• Work collaboratively with partner and GSI teams to accelerate and scale Cloud Modernization programs.
• Can persuade cross-functionally across a global, diverse organization by building relationships based on results and reliable ongoing interactions.
• Can think out-of-the-box and bring a creative flair to product positioning and marketing campaigns.

Role Essentials

• Four or more years of product marketing experience with experience delivering compelling, breakthrough content in an enterprise software environment.
• Develop an understanding of Cloud Modernization, cloud data integration, Cloud data management market and solutions, customer pain points, competition, and trends.
• Experience with content development for complex products sold to IT or other technical buyers is desired.
• Written and verbal skills with meticulous attention to detail
• Outstanding communication skills, especially converting complex ideas into simple messages.
• Experience participating in and influencing cross-functional teams.
• Work with peer and senior technical customer users/buyers to solicit and summarize customer and market feedback for actionable recommendations on positioning and messaging.
• Create data-driven go-to-market plans and adjust them based on data analysis, market feedback, and corporate strategy evolution.

Education & Experience:

• BA/BS or equivalent educational background, we will consider an equivalent combination of relevant education and experience
• Minimum 4+ years of relevant professional experience

 

About Us: SPECTRAFORCE is one of the fastest-growing workforce solutions firms in the United States. As a diversity-owned business, we place human connection at the heart of everything we do, building strong relationships with both clients and candidates to fill roles successfully. Our teams in North and Central America and India serve more than 150 Fortune clients globally, leveraging custom AI technology to provide direct hire, executive search, nearshoring, offshoring, and project staffing solutions.
 
Benefits: SPECTRAFORCE offers ACA compliant health benefits as well as dental, vision, accident, critical illness, voluntary life, and hospital indemnity insurances to eligible employees. Additional benefits offered to eligible employees include commuter benefits, 401K plan with matching, and a referral bonus program. SPECTRAFORCE provides unpaid leave as well as paid sick leave when required by law.

Equal Opportunity Employer: SPECTRAFORCE is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, religion, color, sex, national origin, age, sexual orientation, gender identity, genetic information, disability or veteran status, or any other category protected by applicable federal, state, or local laws. Please contact Human Resources at LOA@spectraforce.com if you require reasonable accommodation.
 
California Applicant Notice: SPECTRAFORCE is committed to complying with the California Privacy Rights Act (“CPRA”) effective January 1, 2023; and all data privacy laws in the jurisdictions in which it recruits and hires employees. A Notice to California Job Applicants Regarding the Collection of Personal Information can be located on our website. Applicants with disabilities may access this notice in an alternative format by contacting NAHR@spectraforce.com.
 
LA County, CA Applicant Notice: If you are selected for this position with SPECTRAFORCE, your offer is contingent upon the satisfactory completion of several requirements, including but not limited to, a criminal background check. We consider qualified applicants with arrest or conviction records for employment in accordance with all local ordinances and state laws, including the Los Angeles County Fair Chance Ordinance for Employers (FCO) and the California Fair Chance Act (FCA). The background check assessment will consider whether a criminal history could reasonably have a direct, adverse impact on the job-related safety, security, trust, regulatory compliance, or suitability for this role. Such findings may result in withdrawal of a conditional job offer. 


At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $35.00/hr.