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Segments Marketing Manager
Spectraforce
Chicago, Illinois

a month ago

Job Description

Position Title: Segments Marketing Manager
Duration: 12 months
Working hours: 8am -5pm
Working Location: Chicago, IL 60606 (Hybrid, 2 days in office)


Summary: 
  • As a part of the U.S. Personal & Business Banking marketing team, you will be accountable for serving in a consultative role, representing a variety of segments to ensure we’re keeping these key audiences top of mind across our marketing efforts.
  • You’ll use your influence to help ensure current marketing strategies and approaches are effectively aligned to our target segments.
  • You’ll partner closely with our segment and product partners, our brand and product marketing colleagues, and with our vendors and agencies, to ensure our campaigns are executed and targeted in thoughtful ways that consider our segment strategy, and help to generate return on marketing Investment through measurable and data-driven wins for our business line to grow our deposits and revenue.

Roles and responsibilities:

Within the first 30 days, you’ll:
  • Cultivate and build relationships with your segment and functional group partners including Deposits marketing, digital marketing, Analytics, field leaders, Legal, Risk and compliance, and other groups as needed, to successfully and sustainably grow key U.S. customer segments.
  • Become a trusted consultative partner to assigned segment/product partners to help develop customer-centered, insights-driven ideas for how to integrate segments into our larger marketing strategies.
  • Understand the current segment, product and marketing goals, plans and budgets and work to find optimized ways to make sustainable progress with each segment, both in the short- and long-term.
  • Partner with Segment and Product partners to identify key metrics and optimal reporting structure to clearly identify our business opportunity within each segment, define our goals, and report our success in quantifiable, data-driven ways that ensure our efforts are driving customers, units, balances and revenue growth.
  • Track and analyze performance data to measure effectiveness and find opportunities for improvement both for marketing and business alignment.
  • Develop and maintain relationships with internal/external partners including creative and media agencies and other suppliers to help guide the creative execution for our targeted audiences.
  • Handle project management reporting, and weekly intake and status calls and reports, as needed.
Within the first 60 days, you’ll also:
  • Design and produce regular and ad-hoc reporting and dashboards for partners and leadership.
  • Monitor progress against plans, milestones and baselines and recommend adjustments to our current approach, either in the short-, long-term, or both.
  • Help to manage budget for all assigned segments, including monthly and quarterly reporting to track not only spend and accounting, but also ROI.
  • Identify emerging issues and trends to inform decision-making (including competitive research on how other financial services and comparable regulated industries are approaching our segments from a product, messaging and tactical standpoint).
  • By the end of your first 90 days, you’ll also:Partner with the Segment, Product, Acquisition, Retention, Consumer Strategy and other business partners, to ensure our targeted segments are represented in our product marketing efforts and plans, aligned to our budget.
  • Manage full executional process for creative, sales collateral, customer journeys and field communication.
  • Collaborate with product and segment team lead to provide input into the planning and implementation of annual marketing planning and development of segment marketing budgets.
  • Partner closely with segment, product and other partners to ensure our offerings and products align to our segments, where it makes sense.
Must have:
  • 3-5 years of relevant marketing experience, multicultural marketing experience a plus.
  • Bachelor’s Degree in marketing, advertising or communications, or related field.
  • Experience in segment or multicultural marketing required, preferably in regulated industry.
  • Advertising and/or creative agency experience is an asset.
  • Financial services marketing and advertising, preferred.
  • Bilingual ability in English & Spanish.
  • Advanced verbal and written communication skills (in both English and Spanish).
  • Deadline-driven; possess the ability to be proactive, forward-thinking, and resourceful.
  • Exceptional project management skills and attention to detail are required.
  • Strong interpersonal skills; team player and the ability to consider different points of view to build partnerships to get things done.
  • Collaborative working style to influence meaningful action and change within a large, matrixed organization.
  • Results-driven: Adept at gathering and analyzing data to gain insight into what works, and develop recommendations to optimize marketing effectiveness.
  • Comfortable working in changing, high growth environments; comfortable with ambiguity and working in matrixed organizations.
 

About Us: Established in 2004, SPECTRAFORCE® is one of the largest and fastest-growing diversity-owned staffing firms in the US. The growth of our company is a direct result of our global client service delivery model that is powered by our state-of-the-art A.I. proprietary talent acquisition platform, robust ISO 9001:2015/ISO 27001 certified processes, and strong and passionate client engaged teams. We have built our business by providing talent and project-based solutions, including Contingent, Permanent, and Statement of Work (SOW) services to over 140 clients in the US, Canada, Puerto Rico, Costa Rica, and India. Key industries that we service include Technology, Financial Services, Life Sciences, Healthcare, Telecom, Retail, Utilities and Transportation. SPECTRAFORCE is built on a concept of “human connection,” defined by our branding attitude of NEWJOBPHORIA®, which is the excitement of bringing joy and freedom to the work lifestyle so our people and clients can reach their highest potential. Learn more at: http://www.spectraforce.com
 
Benefits: SPECTRAFORCE offers ACA compliant health benefits as well as dental, vision, accident, critical illness, voluntary life, and hospital indemnity insurances to eligible employees. Additional benefits offered to eligible employees include commuter benefits, 401K plan with matching, and a referral bonus program. SPECTRAFORCE provides unpaid leave as well as paid sick leave when required by law.

Equal Opportunity Employer: SPECTRAFORCE is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, religion, color, sex, national origin, age, sexual orientation, gender identity, genetic information, disability or veteran status, or any other category protected by applicable federal, state, or local laws. Please contact Human Resources at LOA@spectraforce.com if you require reasonable accommodation.
 
California Applicant Notice: SPECTRAFORCE is committed to complying with the California Privacy Rights Act (“CPRA”) effective January 1, 2023; and all data privacy laws in the jurisdictions in which it recruits and hires employees. A Notice to California Job Applicants Regarding the Collection of Personal Information can be located on our website. Applicants with disabilities may access this notice in an alternative format by contacting NAHR@spectraforce.com.
 
LA County, CA Applicant Notice: If you are selected for this position with SPECTRAFORCE, your offer is contingent upon the satisfactory completion of several requirements, including but not limited to, a criminal background check. We consider qualified applicants with arrest or conviction records for employment in accordance with all local ordinances and state laws, including the Los Angeles County Fair Chance Ordinance for Employers (FCO) and the California Fair Chance Act (FCA). The background check assessment will consider whether a criminal history could reasonably have a direct, adverse impact on the job-related safety, security, trust, regulatory compliance, or suitability for this role. Such findings may result in withdrawal of a conditional job offer. 


At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $58.68/hr.

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