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Marketing Automation Support
Spectraforce
Walkersville, Maryland
Remote

2 months ago

Job Description

Title: Marketing Automation Support
Location: Remote
Duration: 6 Months 
(Assignment)

Description:
  • For operational marketing automation consulting, role is to support Client's in plenty of activities regarding Email Marketing Campaigns, Personalization Campaigns or A/B Tests with Adobe Marketo.
These activities are or could be:
  • Landing page and form building.
  • Build up (concepted) Personalization Campaigns.
  • Build up (concepted) A/B Tests for existing Campaigns.
  • Set up and execute drip/nurture campaigns with complex logic.
  • Audience Segmentation.
  • Creation of lead scoring rules to drive conversions.
  • Data hygiene to increase marketo database and enhance delivery rates.
  • Data enrichment.
  • Database Optimization: support efforts for strong data hygiene including the build of normalization campaigns, enriching campaigns, data segmentations, deliverability campaigns, and overall database clean up and templatization.
  • Maintain marketing forms for compliance and optimization.
  • Work within Wrike for marcom project management.
Experience:
  • Marketo Certified Expert.
  • B2B marketing automation experience with at least 5+ years of admin experience in Marketo and strong experience with Salesforce.
  • Experience working within a matrix organisation. Previous agency experience a plus.
  • A strong understanding of database structure, data hygiene, analytics, and attribution.
  • Ability to understand, assess, and implement lead scoring, lead nurturing, segmentation, personalisation, and other lead/customer management practices.
  • Working knowledge of HTML and CSS.
  • Indepth knowledge of compliance regulation (eg, CAN-SPAM).
 

About Us: Established in 2004, SPECTRAFORCE® is one of the largest and fastest-growing diversity-owned staffing firms in the US. The growth of our company is a direct result of our global client service delivery model that is powered by our state-of-the-art A.I. proprietary talent acquisition platform, robust ISO 9001:2015/ISO 27001 certified processes, and strong and passionate client engaged teams. We have built our business by providing talent and project-based solutions, including Contingent, Permanent, and Statement of Work (SOW) services to over 140 clients in the US, Canada, Puerto Rico, Costa Rica, and India. Key industries that we service include Technology, Financial Services, Life Sciences, Healthcare, Telecom, Retail, Utilities and Transportation. SPECTRAFORCE is built on a concept of “human connection,” defined by our branding attitude of NEWJOBPHORIA®, which is the excitement of bringing joy and freedom to the work lifestyle so our people and clients can reach their highest potential. Learn more at: http://www.spectraforce.com
 
Benefits: SPECTRAFORCE offers ACA compliant health benefits as well as dental, vision, accident, critical illness, voluntary life, and hospital indemnity insurances to eligible employees. Additional benefits offered to eligible employees include commuter benefits, 401K plan with matching, and a referral bonus program. SPECTRAFORCE provides unpaid leave as well as paid sick leave when required by law.

Equal Opportunity Employer: SPECTRAFORCE is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, religion, color, sex, national origin, age, sexual orientation, gender identity, genetic information, disability or veteran status, or any other category protected by applicable federal, state, or local laws. Please contact Human Resources at LOA@spectraforce.com if you require reasonable accommodation.
 
California Applicant Notice: SPECTRAFORCE is committed to complying with the California Privacy Rights Act (“CPRA”) effective January 1, 2023; and all data privacy laws in the jurisdictions in which it recruits and hires employees. A Notice to California Job Applicants Regarding the Collection of Personal Information can be located on our website. Applicants with disabilities may access this notice in an alternative format by contacting NAHR@spectraforce.com.
 
LA County, CA Applicant Notice: If you are selected for this position with SPECTRAFORCE, your offer is contingent upon the satisfactory completion of several requirements, including but not limited to, a criminal background check. We consider qualified applicants with arrest or conviction records for employment in accordance with all local ordinances and state laws, including the Los Angeles County Fair Chance Ordinance for Employers (FCO) and the California Fair Chance Act (FCA). The background check assessment will consider whether a criminal history could reasonably have a direct, adverse impact on the job-related safety, security, trust, regulatory compliance, or suitability for this role. Such findings may result in withdrawal of a conditional job offer. 


At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $35.19/hr.

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