Senior Website Data Analyst
Spectraforce
Mettawa, Illinois
18 days ago
Job Description
Job Title: Senior Website Data Analyst
Duration: 10 months
Location: Mettawa, IL - Local Candidates only - able to be in office for meetings without travel, so near our main offices
What are the top 3-5 skills, experience or education required for this position:
1. Business acumen – ability to understand marketing and business priorities and provide insight to support
2. Expertise with Abobe analytics, including CJA, Consumer Journey Analytics and web site analysis
3. Client facing – strong presentation skills and communication skills
4. Ability to understand the details, but speak with strong presence and make complicated data simple and easy to understand
5. cross function, matrix, highly collaborative team player – this is an independent role to support enterprise-wide website analysis who must be highly collaborative and take joy in working with others and being an excellent partner to many
Description
We are seeking a highly skilled and motivated Senior Website Data Analyst who excels in analyzing website data, providing optimization recommendations, identifying opportunities for improvement, understanding business goals, and effectively communicating data-driven narratives. The ideal candidate will have a strong background in web analytics, testing and optimization techniques, business acumen, and storytelling.
Responsibilities:
1. Website data analysis: Analyze and interpret website data using Adobe Analytics and Customer Journey Analytics (CJA), . Evaluate key performance indicators and metrics to evaluate website performance, user behavior, and conversion rates.
2. Optimization strategies: Utilize website data analysis to identify areas for improvement and optimization. Develop data-driven strategies and recommendations to enhance website usability, user experience, and conversion rates.
3. Opportunity identification: Proactively identify opportunities for website optimization and improvement based on data analysis. Conduct thorough analysis of user journeys, landing pages, conversion funnels, and other relevant website elements to uncover areas of potential growth and enhancement.
4. Business understanding: Collaborate with stakeholders, including web team, marketing, product, and design teams, to understand business goals, objectives, and challenges. Translate business requirements into actionable insights and recommendations that align with the overall business strategy.
5. Storytelling through data: Translate complex website data into compelling narratives that effectively communicate insights and recommendations to stakeholders. Present findings in a clear, concise, and visually appealing manner, using data visualization tools and storytelling techniques to engage and influence decision-makers.
6. Testing and experimentation: Design and implement A/B tests and experiments to evaluate the impact of website changes and optimization strategies using Adobe Target. Analyze test results to determine statistical significance and the effectiveness of the test results and provide recommendations for further optimization.
7. Conversion rate optimization (CRO): Collaborate with marketing and UX teams to improve website conversion rates. Analyze user behavior, conversion funnels, and other relevant data to identify barriers and opportunities for optimization. Develop CRO strategies and recommendations based on data insights.
8. Data quality and governance: Ensure the accuracy and reliability of website data by implementing data quality checks and adhering to data governance policies and best practices. Identify and address data quality issues that may impact the accuracy of analysis results.
9. Continuous learning and improvement: Stay up-to-date with the latest web analytics tools, testing and optimization techniques, storytelling approaches, and industry trends. Seek opportunities for professional development and actively contribute to the enhancement of website data analysis capabilities within the organization.
Qualifications:
- Strong analytical and problem-solving skills, with a proven track record of analyzing website data and deriving actionable insights.
- Proficiency in web analytics tools such as Adobe Analytics, CJA, and Target.
- Experience with data visualization tools (e.g., Adobe Workspace, Tableau, Power BI) to create visually appealing and informative dashboards and reports.
- Excellent communication and storytelling skills, with the ability to effectively convey complex website data analysis concepts to non-technical stakeholders.
- Knowledge of optimization techniques and methodologies, such as A/B testing, multivariate testing, and personalization recommendations.
- Understanding of website usability, user experience (UX), and conversion rate optimization (CRO) principles.
- Business acumen and the ability to understand and align website optimization strategies with overall business goals and objectives.
- Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
- Bachelor's degree in a relevant field (e.g., marketing, statistics, computer science) or equivalent work experience.
- Adobe Analytics, CJA and/or Target Certification a plus
- Minimum of 5 years’ experience.
About Us: Established in 2004, SPECTRAFORCE® is one of the largest and fastest-growing diversity-owned staffing firms in the US. The growth of our company is a direct result of our global client service delivery model that is powered by our state-of-the-art A.I. proprietary talent acquisition platform, robust ISO 9001:2015/ISO 27001 certified processes, and strong and passionate client engaged teams. We have built our business by providing talent and project-based solutions, including Contingent, Permanent, and Statement of Work (SOW) services to over 140 clients in the US, Canada, Puerto Rico, Costa Rica, and India. Key industries that we service include Technology, Financial Services, Life Sciences, Healthcare, Telecom, Retail, Utilities and Transportation. SPECTRAFORCE is built on a concept of “human connection,” defined by our branding attitude of NEWJOBPHORIA®, which is the excitement of bringing joy and freedom to the work lifestyle so our people and clients can reach their highest potential. Learn more at: http://www.spectraforce.com
Benefits: SPECTRAFORCE offers ACA compliant health benefits as well as dental, vision, accident, critical illness, voluntary life, and hospital indemnity insurances to eligible employees. Additional benefits offered to eligible employees include commuter benefits, 401K plan with matching, and a referral bonus program. SPECTRAFORCE provides unpaid leave as well as paid sick leave when required by law.
Equal Opportunity Employer: SPECTRAFORCE is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, religion, color, sex, national origin, age, sexual orientation, gender identity, genetic information, disability or veteran status, or any other category protected by applicable federal, state, or local laws. Please contact Human Resources at LOA@spectraforce.com if you require reasonable accommodation.
California Applicant Notice: SPECTRAFORCE is committed to complying with the California Privacy Rights Act (“CPRA”) effective January 1, 2023; and all data privacy laws in the jurisdictions in which it recruits and hires employees. A Notice to California Job Applicants Regarding the Collection of Personal Information can be located on our website. Applicants with disabilities may access this notice in an alternative format by contacting NAHR@spectraforce.com.
LA County, CA Applicant Notice: If you are selected for this position with SPECTRAFORCE, your offer is contingent upon the satisfactory completion of several requirements, including but not limited to, a criminal background check. We consider qualified applicants with arrest or conviction records for employment in accordance with all local ordinances and state laws, including the Los Angeles County Fair Chance Ordinance for Employers (FCO) and the California Fair Chance Act (FCA). The background check assessment will consider whether a criminal history could reasonably have a direct, adverse impact on the job-related safety, security, trust, regulatory compliance, or suitability for this role. Such findings may result in withdrawal of a conditional job offer.
At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $42.00/hr.
Duration: 10 months
Location: Mettawa, IL - Local Candidates only - able to be in office for meetings without travel, so near our main offices
What are the top 3-5 skills, experience or education required for this position:
1. Business acumen – ability to understand marketing and business priorities and provide insight to support
2. Expertise with Abobe analytics, including CJA, Consumer Journey Analytics and web site analysis
3. Client facing – strong presentation skills and communication skills
4. Ability to understand the details, but speak with strong presence and make complicated data simple and easy to understand
5. cross function, matrix, highly collaborative team player – this is an independent role to support enterprise-wide website analysis who must be highly collaborative and take joy in working with others and being an excellent partner to many
Description
We are seeking a highly skilled and motivated Senior Website Data Analyst who excels in analyzing website data, providing optimization recommendations, identifying opportunities for improvement, understanding business goals, and effectively communicating data-driven narratives. The ideal candidate will have a strong background in web analytics, testing and optimization techniques, business acumen, and storytelling.
Responsibilities:
1. Website data analysis: Analyze and interpret website data using Adobe Analytics and Customer Journey Analytics (CJA), . Evaluate key performance indicators and metrics to evaluate website performance, user behavior, and conversion rates.
2. Optimization strategies: Utilize website data analysis to identify areas for improvement and optimization. Develop data-driven strategies and recommendations to enhance website usability, user experience, and conversion rates.
3. Opportunity identification: Proactively identify opportunities for website optimization and improvement based on data analysis. Conduct thorough analysis of user journeys, landing pages, conversion funnels, and other relevant website elements to uncover areas of potential growth and enhancement.
4. Business understanding: Collaborate with stakeholders, including web team, marketing, product, and design teams, to understand business goals, objectives, and challenges. Translate business requirements into actionable insights and recommendations that align with the overall business strategy.
5. Storytelling through data: Translate complex website data into compelling narratives that effectively communicate insights and recommendations to stakeholders. Present findings in a clear, concise, and visually appealing manner, using data visualization tools and storytelling techniques to engage and influence decision-makers.
6. Testing and experimentation: Design and implement A/B tests and experiments to evaluate the impact of website changes and optimization strategies using Adobe Target. Analyze test results to determine statistical significance and the effectiveness of the test results and provide recommendations for further optimization.
7. Conversion rate optimization (CRO): Collaborate with marketing and UX teams to improve website conversion rates. Analyze user behavior, conversion funnels, and other relevant data to identify barriers and opportunities for optimization. Develop CRO strategies and recommendations based on data insights.
8. Data quality and governance: Ensure the accuracy and reliability of website data by implementing data quality checks and adhering to data governance policies and best practices. Identify and address data quality issues that may impact the accuracy of analysis results.
9. Continuous learning and improvement: Stay up-to-date with the latest web analytics tools, testing and optimization techniques, storytelling approaches, and industry trends. Seek opportunities for professional development and actively contribute to the enhancement of website data analysis capabilities within the organization.
Qualifications:
- Strong analytical and problem-solving skills, with a proven track record of analyzing website data and deriving actionable insights.
- Proficiency in web analytics tools such as Adobe Analytics, CJA, and Target.
- Experience with data visualization tools (e.g., Adobe Workspace, Tableau, Power BI) to create visually appealing and informative dashboards and reports.
- Excellent communication and storytelling skills, with the ability to effectively convey complex website data analysis concepts to non-technical stakeholders.
- Knowledge of optimization techniques and methodologies, such as A/B testing, multivariate testing, and personalization recommendations.
- Understanding of website usability, user experience (UX), and conversion rate optimization (CRO) principles.
- Business acumen and the ability to understand and align website optimization strategies with overall business goals and objectives.
- Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
- Bachelor's degree in a relevant field (e.g., marketing, statistics, computer science) or equivalent work experience.
- Adobe Analytics, CJA and/or Target Certification a plus
- Minimum of 5 years’ experience.
About Us: Established in 2004, SPECTRAFORCE® is one of the largest and fastest-growing diversity-owned staffing firms in the US. The growth of our company is a direct result of our global client service delivery model that is powered by our state-of-the-art A.I. proprietary talent acquisition platform, robust ISO 9001:2015/ISO 27001 certified processes, and strong and passionate client engaged teams. We have built our business by providing talent and project-based solutions, including Contingent, Permanent, and Statement of Work (SOW) services to over 140 clients in the US, Canada, Puerto Rico, Costa Rica, and India. Key industries that we service include Technology, Financial Services, Life Sciences, Healthcare, Telecom, Retail, Utilities and Transportation. SPECTRAFORCE is built on a concept of “human connection,” defined by our branding attitude of NEWJOBPHORIA®, which is the excitement of bringing joy and freedom to the work lifestyle so our people and clients can reach their highest potential. Learn more at: http://www.spectraforce.com
Benefits: SPECTRAFORCE offers ACA compliant health benefits as well as dental, vision, accident, critical illness, voluntary life, and hospital indemnity insurances to eligible employees. Additional benefits offered to eligible employees include commuter benefits, 401K plan with matching, and a referral bonus program. SPECTRAFORCE provides unpaid leave as well as paid sick leave when required by law.
Equal Opportunity Employer: SPECTRAFORCE is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, religion, color, sex, national origin, age, sexual orientation, gender identity, genetic information, disability or veteran status, or any other category protected by applicable federal, state, or local laws. Please contact Human Resources at LOA@spectraforce.com if you require reasonable accommodation.
California Applicant Notice: SPECTRAFORCE is committed to complying with the California Privacy Rights Act (“CPRA”) effective January 1, 2023; and all data privacy laws in the jurisdictions in which it recruits and hires employees. A Notice to California Job Applicants Regarding the Collection of Personal Information can be located on our website. Applicants with disabilities may access this notice in an alternative format by contacting NAHR@spectraforce.com.
LA County, CA Applicant Notice: If you are selected for this position with SPECTRAFORCE, your offer is contingent upon the satisfactory completion of several requirements, including but not limited to, a criminal background check. We consider qualified applicants with arrest or conviction records for employment in accordance with all local ordinances and state laws, including the Los Angeles County Fair Chance Ordinance for Employers (FCO) and the California Fair Chance Act (FCA). The background check assessment will consider whether a criminal history could reasonably have a direct, adverse impact on the job-related safety, security, trust, regulatory compliance, or suitability for this role. Such findings may result in withdrawal of a conditional job offer.
At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $42.00/hr.