JOB TITLE:                          Director, Digital Merchandising                 
LOCATION:                        Durham + Raleigh                          
CLASSIFICATION:             Full Time, On-Site
REPORTS TO:                    Senior Director of E-Commerce 
SUMMARY: The Director of Digital Merchandising will oversee the strategy and execution of online merchandising initiatives to optimize sales, enhance the customer experience, and drive profitability for Peter Millar and G/FORE’s digital storefronts. This role will play a pivotal part in curating and optimizing each site’s merchandising strategy. The ideal candidate will be product focused and blend their analytical prowess with creative vision to drive sales, enhance user experience, and maximize ROI through effective site merchandising.
 
ESSENTIAL FUNCTIONS:

• Develop and execute a strategy to bring seasonal and essential product and key brand stories to life for the consumer through storytelling and optimized site capabilities with a goal of driving conversion and sell-through
• Manage the overall presentation and functionality of product categories and pages across the websites ultimately creating a seamless omnichannel shopping experience
• Lead, mentor, and manage website merchandising team providing guidance, direction, and support to ensure the achievement of goals and objectives. Drive a culture of continuous improvement and innovation within the website merchandising team, exploring new front-end and back-end technologies, tools, and strategies to enhance effectiveness and stay competitive
• Oversee and optimize all foundational digital merchandising building blocks, including: product loads, product placement, sorting, navigation, filters, cross sells, product reviews and PDP and PLP layouts
• Drive innovation in website merchandising strategies through experimentation, technology adoption, and process improvements. Stay up-to-date on industry trends.
• Continuously analyze product and category metrics, user behavior data, customer feedback and competitive landscape to identify opportunities to create new features/functionality to optimize the consumer shopping journey
• Report performance metrics to executive stakeholders, providing recommendations for adjustments or enhancements
• Collaborate with cross-functional teams (digital media, customer care, UX/UI, inventory planning, finance) to align digital merchandising efforts with broader company goals
• Partner with the content and photography teams to create compelling visual and written content that enhances product appeal and storytelling
• Partner with E-Commerce Analyst to develop A/B tests that drive revenue and improve consumer experience for various website merchandising initiatives including content, imagery, product recommendations, promotions, onsite search and navigation

 
COMPETENCIES:

• Passionate about product, the consumer and story telling
• Strong understanding of apparel, fashion and/or luxury market and trends
• Ability to interpret business trends into action points resulting in revenue
• Excellent verbal and written communication skills; proven track record of uniting teams to achieve a common goal
• Ability to think strategically and identify new ways to improve the consumer shopping journey
• Strong attention to detail, you are organized with good management skills and will roll your sleeves up and lead by example at both strategic and tactical levels.
• Demonstrates the ability to give and receive constructive and objective feedback across the company (i.e. from peers, partners, vendors, etc.)
• Understands the value of brand and can effectively balance brand, user experience & business objectives.

 
DESIRED EDUCATION AND EXPERIENCE:

• Bachelor’s degree in E-Commerce, Marketing, Fashion Merchandising, Business Administration or related field
• 7-10 years of product merchandising experience in the e-commerce and/or Direct-to-Consumer industry, preferably with a luxury brand
• 3-5 years of leadership experience
• Experience with Salesforce Commerce Cloud and InRiver strongly preferred

 

About Us: Established in 2004, SPECTRAFORCE® is one of the largest and fastest-growing diversity-owned staffing firms in the US. The growth of our company is a direct result of our global client service delivery model that is powered by our state-of-the-art A.I. proprietary talent acquisition platform, robust ISO 9001:2015/ISO 27001 certified processes, and strong and passionate client engaged teams. We have built our business by providing talent and project-based solutions, including Contingent, Permanent, and Statement of Work (SOW) services to over 140 clients in the US, Canada, Puerto Rico, Costa Rica, and India. Key industries that we service include Technology, Financial Services, Life Sciences, Healthcare, Telecom, Retail, Utilities and Transportation. SPECTRAFORCE is built on a concept of “human connection,” defined by our branding attitude of NEWJOBPHORIA®, which is the excitement of bringing joy and freedom to the work lifestyle so our people and clients can reach their highest potential. Learn more at: http://www.spectraforce.com
 
Benefits: SPECTRAFORCE offers ACA compliant health benefits as well as dental, vision, accident, critical illness, voluntary life, and hospital indemnity insurances to eligible employees. Additional benefits offered to eligible employees include commuter benefits, 401K plan with matching, and a referral bonus program. SPECTRAFORCE provides unpaid leave as well as paid sick leave when required by law.

Equal Opportunity Employer: SPECTRAFORCE is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, religion, color, sex, national origin, age, sexual orientation, gender identity, genetic information, disability or veteran status, or any other category protected by applicable federal, state, or local laws. Please contact Human Resources at LOA@spectraforce.com if you require reasonable accommodation.
 
California Applicant Notice: SPECTRAFORCE is committed to complying with the California Privacy Rights Act (“CPRA”) effective January 1, 2023; and all data privacy laws in the jurisdictions in which it recruits and hires employees. A Notice to California Job Applicants Regarding the Collection of Personal Information can be located on our website. Applicants with disabilities may access this notice in an alternative format by contacting NAHR@spectraforce.com.
 
LA County, CA Applicant Notice: If you are selected for this position with SPECTRAFORCE, your offer is contingent upon the satisfactory completion of several requirements, including but not limited to, a criminal background check. We consider qualified applicants with arrest or conviction records for employment in accordance with all local ordinances and state laws, including the Los Angeles County Fair Chance Ordinance for Employers (FCO) and the California Fair Chance Act (FCA). The background check assessment will consider whether a criminal history could reasonably have a direct, adverse impact on the job-related safety, security, trust, regulatory compliance, or suitability for this role. Such findings may result in withdrawal of a conditional job offer. 


At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $15.00/hr.