Product Marketing Manager
Spectraforce
Seattle, Washington
a month ago
Job Description
Job Title: Product Marketing Manager
Duration: 6 months with potential extension
Location: Remote
Description:
About the Team
Integrated Marketing brings value to Dashers by informing company’s product strategy. We identify audience needs, communicate the value of our products and services, and nurture engagement through marketing campaigns and programs. The team is small yet mighty and growing quickly. This Product Marketing role would sit beneath the Integrated Marketing Org.
About The Role
As a Product Marketing Manager, you are a team player who leads by example. You approach problems with a growth and performance mindset while incorporating your storytelling talent to ensure a successful campaign or product launch.
You collaborate with marketing, product management, operations, engineering, and creative teams to assist Dashers in discovering improved tools and solutions to achieve financial independence. You will engage in national-scale GTM launches and agile operational tests to aid in the development and scaling of in-app products and new pay model initiatives.
You’ll support strategic product marketing initiatives that drive awareness, adoption, and excitement of existing pay, financial, and experience products for customers, resulting in outsized impact for them and our business. You’ll leverage in-app, owned, and earned channels to grow product usage, measure impact, and drive awareness for these initiatives. You’ll collaborate with research teams, such as UXR and Audience Insights, to identify and synthesize customer needs, trends, and early opportunities for us to explore.
You’re Excited About This Opportunity Because You Will...
1. Drive 0-1 development and strategic bets for new fintech business cases/products.
We’re Excited About You Because...
About Us: Established in 2004, SPECTRAFORCE® is one of the largest and fastest-growing diversity-owned staffing firms in the US. The growth of our company is a direct result of our global client service delivery model that is powered by our state-of-the-art A.I. proprietary talent acquisition platform, robust ISO 9001:2015/ISO 27001 certified processes, and strong and passionate client engaged teams. We have built our business by providing talent and project-based solutions, including Contingent, Permanent, and Statement of Work (SOW) services to over 140 clients in the US, Canada, Puerto Rico, Costa Rica, and India. Key industries that we service include Technology, Financial Services, Life Sciences, Healthcare, Telecom, Retail, Utilities and Transportation. SPECTRAFORCE is built on a concept of “human connection,” defined by our branding attitude of NEWJOBPHORIA®, which is the excitement of bringing joy and freedom to the work lifestyle so our people and clients can reach their highest potential. Learn more at: http://www.spectraforce.com
Benefits: SPECTRAFORCE offers ACA compliant health benefits as well as dental, vision, accident, critical illness, voluntary life, and hospital indemnity insurances to eligible employees. Additional benefits offered to eligible employees include commuter benefits, 401K plan with matching, and a referral bonus program. SPECTRAFORCE provides unpaid leave as well as paid sick leave when required by law.
Equal Opportunity Employer: SPECTRAFORCE is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, religion, color, sex, national origin, age, sexual orientation, gender identity, genetic information, disability or veteran status, or any other category protected by applicable federal, state, or local laws. Please contact Human Resources at LOA@spectraforce.com if you require reasonable accommodation.
California Applicant Notice: SPECTRAFORCE is committed to complying with the California Privacy Rights Act (“CPRA”) effective January 1, 2023; and all data privacy laws in the jurisdictions in which it recruits and hires employees. A Notice to California Job Applicants Regarding the Collection of Personal Information can be located on our website. Applicants with disabilities may access this notice in an alternative format by contacting NAHR@spectraforce.com.
LA County, CA Applicant Notice: If you are selected for this position with SPECTRAFORCE, your offer is contingent upon the satisfactory completion of several requirements, including but not limited to, a criminal background check. We consider qualified applicants with arrest or conviction records for employment in accordance with all local ordinances and state laws, including the Los Angeles County Fair Chance Ordinance for Employers (FCO) and the California Fair Chance Act (FCA). The background check assessment will consider whether a criminal history could reasonably have a direct, adverse impact on the job-related safety, security, trust, regulatory compliance, or suitability for this role. Such findings may result in withdrawal of a conditional job offer.
At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $65.00/hr.
Duration: 6 months with potential extension
Location: Remote
Description:
About the Team
Integrated Marketing brings value to Dashers by informing company’s product strategy. We identify audience needs, communicate the value of our products and services, and nurture engagement through marketing campaigns and programs. The team is small yet mighty and growing quickly. This Product Marketing role would sit beneath the Integrated Marketing Org.
About The Role
As a Product Marketing Manager, you are a team player who leads by example. You approach problems with a growth and performance mindset while incorporating your storytelling talent to ensure a successful campaign or product launch.
You collaborate with marketing, product management, operations, engineering, and creative teams to assist Dashers in discovering improved tools and solutions to achieve financial independence. You will engage in national-scale GTM launches and agile operational tests to aid in the development and scaling of in-app products and new pay model initiatives.
You’ll support strategic product marketing initiatives that drive awareness, adoption, and excitement of existing pay, financial, and experience products for customers, resulting in outsized impact for them and our business. You’ll leverage in-app, owned, and earned channels to grow product usage, measure impact, and drive awareness for these initiatives. You’ll collaborate with research teams, such as UXR and Audience Insights, to identify and synthesize customer needs, trends, and early opportunities for us to explore.
You’re Excited About This Opportunity Because You Will...
1. Drive 0-1 development and strategic bets for new fintech business cases/products.
- Help set and execute business KPIs for zero-to-one initiatives.
- Inform key learnings and develop plans to tackle opportunities for future growth.
- Partner with Product, Engineering, and Analytics to develop company’s next financial services offerings.
- Develop and execute launch plans for new products
- Drive adoption and satisfaction metrics
- Lead marketing experiments for new offerings that Dashers value and adopt.
- Partner with research on qualitative user studies
- Analyze quantitative metrics to identify marketing opportunities
- Iterate on messaging and positioning that communicate product value to our users
- Translate findings into product and marketing recommendations
- Create content and messaging
- Manage in-app and email campaigns
- Coordinate cross-functional partners
- Report results to leadership
- Participate in weekly business reviews
- Drive data-based recommendations
- Align with Product, Brand, CRM, and Operations
- Own metrics and success criteria for new financial products
We’re Excited About You Because...
- 5+ years experience PMM in a GTM role with high-growth and a fast-paced environment (whether in tech, operations, strategy, consulting, banking, or a related experience)
- You want to affect change every day and can operate in energizing environments.
- You have some market research experience and know how to dig and understand a user’s experience.
- You back your decisions up with data and have some experience working on marketing experimentation.
- You have a talent for managing complex projects, driving high-level goals into measurable plans, and enjoy implementing processes at the lowest level of detail.
- You love thinking about problems from a fundamentals approach, and you translate strategic vision into measurable success metrics and applicable plans.
- You seek exposure to different types of problems and want to try your hand at different sides of the business.
- Ability to flex seamlessly between strategy and execution, working internally across a variety of teams
- Strong project management and leadership skills, ideally in a customer-facing role, leading or assisting with digital marketing or sales campaigns.
- A builder’s mentality, are passionate about technology products that impact millions and think of yourself as an energizing, effective communicator eager to get into product marketing.
About Us: Established in 2004, SPECTRAFORCE® is one of the largest and fastest-growing diversity-owned staffing firms in the US. The growth of our company is a direct result of our global client service delivery model that is powered by our state-of-the-art A.I. proprietary talent acquisition platform, robust ISO 9001:2015/ISO 27001 certified processes, and strong and passionate client engaged teams. We have built our business by providing talent and project-based solutions, including Contingent, Permanent, and Statement of Work (SOW) services to over 140 clients in the US, Canada, Puerto Rico, Costa Rica, and India. Key industries that we service include Technology, Financial Services, Life Sciences, Healthcare, Telecom, Retail, Utilities and Transportation. SPECTRAFORCE is built on a concept of “human connection,” defined by our branding attitude of NEWJOBPHORIA®, which is the excitement of bringing joy and freedom to the work lifestyle so our people and clients can reach their highest potential. Learn more at: http://www.spectraforce.com
Benefits: SPECTRAFORCE offers ACA compliant health benefits as well as dental, vision, accident, critical illness, voluntary life, and hospital indemnity insurances to eligible employees. Additional benefits offered to eligible employees include commuter benefits, 401K plan with matching, and a referral bonus program. SPECTRAFORCE provides unpaid leave as well as paid sick leave when required by law.
Equal Opportunity Employer: SPECTRAFORCE is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, religion, color, sex, national origin, age, sexual orientation, gender identity, genetic information, disability or veteran status, or any other category protected by applicable federal, state, or local laws. Please contact Human Resources at LOA@spectraforce.com if you require reasonable accommodation.
California Applicant Notice: SPECTRAFORCE is committed to complying with the California Privacy Rights Act (“CPRA”) effective January 1, 2023; and all data privacy laws in the jurisdictions in which it recruits and hires employees. A Notice to California Job Applicants Regarding the Collection of Personal Information can be located on our website. Applicants with disabilities may access this notice in an alternative format by contacting NAHR@spectraforce.com.
LA County, CA Applicant Notice: If you are selected for this position with SPECTRAFORCE, your offer is contingent upon the satisfactory completion of several requirements, including but not limited to, a criminal background check. We consider qualified applicants with arrest or conviction records for employment in accordance with all local ordinances and state laws, including the Los Angeles County Fair Chance Ordinance for Employers (FCO) and the California Fair Chance Act (FCA). The background check assessment will consider whether a criminal history could reasonably have a direct, adverse impact on the job-related safety, security, trust, regulatory compliance, or suitability for this role. Such findings may result in withdrawal of a conditional job offer.
At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $65.00/hr.