Title: Integrated Marketing Director
Location: Hartford, CT
Duration: 6 months assignment

Summary:

• The Integrated Marketing Strategy team works on complex, integrated marketing campaign development and support internal clients and business partners to ensure marketing strategies deliver results based on business objectives.
• The Integrated Marketing Director, Strategy helps to develop and implement the strategy and execution for integrated marketing campaigns to achieve successful business outcomes.
• Collaborates with business marketing strategy leads, channel leads, planning partners and project management to develop and manage fully integrated marketing campaigns in all channels including digital, content marketing, web, video production and social (paid and organic).
• This job manages others.

 
Essential Functions:

• Responsible for developing creative briefs grounded in insights and to provide thought starters to the creative teams.
• Shares creative briefs with key channel partners to develop integrated marketing campaigns to meet the business needs. Collaborates with all marketing and channel leads to establish approach, deliverables, and desired timing for integrated campaigns.
• Provides clear, thoughtful, and strategic marketing recommendations to meet business objectives.
• Leads the execution and oversight of designated campaigns with cross functional teams in a collaborative environment, working closely with planning manager and/or project management.
• Effectively communicates to channel partners, planning managers, and project management throughout campaign development and execution.
• Uses written and verbal communication to effectively inform, brief, persuade, and summarize across all internal, external and client audiences.
• Understands brand standards and ensures compliance with brand guidelines.
• Provides clear and thoughtful feedback on creative work, inspires creative talent, and ensures outcomes are grounded in approved strategies.
• Provides new ideas based on thorough understanding of business objectives.
• Provides strategic and thoughtful input to planning managers in developing and establishing integrated marketing campaigns.
• Responsible for providing thoughtful and strategic input into the development of content.
• Ensures that overall budgets and timelines are realistically set and attained.
• Advises partners on priorities and trade-offs based on budget and logistical limitations and/or makes recommendations on additional/alternative resources.
• Is knowledgeable about advertising and media platforms and trends.
• Effectively communicates with all constituents (bottom up and top down).

 
Qualifications/Requirements:

• 6+ years of experience in advertising, marketing, or related field.
• Strong account management skills and working knowledge of project management.
• Deep understanding of digital marketing and digital advertising platforms, including digital, web, video production, field marketing, paid media, and social media.
• Strong computer skills; expert knowledge Excel and PowerPoint.
• Proven track record working with and managing multiple clients and internal teams working on marketing campaigns and creative development.
• Able to successfully work in a matrix organization.
• Proven ability to build and lead strong internal team/client relationships and effectively motivate teams.
• Excellent organizational ability with strong attention to detail.
• Ability to prioritize and multi-task assignments.
• Strong analytic skills and ability to make sound decisions.
• Strong oral, written and presentation skills.
• Models the way by setting a personal example of what is expected of others; follows through on promises and commitments; asks for feedback; builds consensus.
• Demonstrates initiative and has a “can-do, whatever it takes to get it done” attitude, and be a team player.
• Ability to influence at multiple levels of the organization.
• Ability to exhibit courage and conviction.
• Minimum of 1 year of leadership or team lead experience.
• Bachelor’s degree required.

 

About Us: Established in 2004, SPECTRAFORCE® is one of the largest and fastest-growing diversity-owned staffing firms in the US. The growth of our company is a direct result of our global client service delivery model that is powered by our state-of-the-art A.I. proprietary talent acquisition platform, robust ISO 9001:2015/ISO 27001 certified processes, and strong and passionate client engaged teams. We have built our business by providing talent and project-based solutions, including Contingent, Permanent, and Statement of Work (SOW) services to over 140 clients in the US, Canada, Puerto Rico, Costa Rica, and India. Key industries that we service include Technology, Financial Services, Life Sciences, Healthcare, Telecom, Retail, Utilities and Transportation. SPECTRAFORCE is built on a concept of “human connection,” defined by our branding attitude of NEWJOBPHORIA®, which is the excitement of bringing joy and freedom to the work lifestyle so our people and clients can reach their highest potential. Learn more at: http://www.spectraforce.com
 
Benefits: SPECTRAFORCE offers ACA compliant health benefits as well as dental, vision, accident, critical illness, voluntary life, and hospital indemnity insurances to eligible employees. Additional benefits offered to eligible employees include commuter benefits, 401K plan with matching, and a referral bonus program. SPECTRAFORCE provides unpaid leave as well as paid sick leave when required by law.

Equal Opportunity Employer: SPECTRAFORCE is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, religion, color, sex, national origin, age, sexual orientation, gender identity, genetic information, disability or veteran status, or any other category protected by applicable federal, state, or local laws. Please contact Human Resources at LOA@spectraforce.com if you require reasonable accommodation.
 
California Applicant Notice: SPECTRAFORCE is committed to complying with the California Privacy Rights Act (“CPRA”) effective January 1, 2023; and all data privacy laws in the jurisdictions in which it recruits and hires employees. A Notice to California Job Applicants Regarding the Collection of Personal Information can be located on our website. Applicants with disabilities may access this notice in an alternative format by contacting NAHR@spectraforce.com.
 
LA County, CA Applicant Notice: If you are selected for this position with SPECTRAFORCE, your offer is contingent upon the satisfactory completion of several requirements, including but not limited to, a criminal background check. We consider qualified applicants with arrest or conviction records for employment in accordance with all local ordinances and state laws, including the Los Angeles County Fair Chance Ordinance for Employers (FCO) and the California Fair Chance Act (FCA). The background check assessment will consider whether a criminal history could reasonably have a direct, adverse impact on the job-related safety, security, trust, regulatory compliance, or suitability for this role. Such findings may result in withdrawal of a conditional job offer. 


At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position’s starting pay is: $65.00/hr.